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Showing result 1 - 5 of 64 essays matching the above criteria.

  1. 1. Impact of gamification on employee motivation in situations of change in medium-size organisations in the United Kingdom.

    University essay from Stockholms universitet/Institutionen för data- och systemvetenskap

    Author : Apostolos Savvas; [2023]
    Keywords : Gamification; Change Management; Employee Engagement; Motivation; Game Design Patterns;

    Abstract : This thesis tries to provide a comparative study and complimentary data analysis into the effectiveness of game design patterns such as LEGO Serious Play, Leaderboards and Collective voting in terms of the impact that gamification has in change management framework. The study is looking at how gamification impacts employees from a motivational and engagement, in change management tasks, perspective. READ MORE

  3. 2. "Game" and "Development": The Two Theories of Dysfunction

    University essay from Handelshögskolan i Stockholm/Institutionen för företagande och ledning

    Author : Yuki Tsuchida; Batuhan Ertas; [2023]
    Keywords : Video Games; Dysfunctions; Levers of Control; Grounded Theory; Value;

    Abstract : This Master's thesis in Business & Management delves into the intriguing question of why video games fail. Our aim is to uncover potential answers and shed light on this complex issue. To achieve this, we adopted a Grounded Theory approach as our methodology. READ MORE

  4. 3. Navigating the Evolving World of Fashion In-Game Advertising

    University essay from Uppsala universitet/Medier och kommunikation

    Author : Evgenia Maria Botini; [2023]
    Keywords : gamification; in-game advertising; fashion advertising; consumer behavior; metaverse;

    Abstract : Abstract This study addresses gaming as an interactive digital advertising tool, aiming to explore its effectiveness in digital marketing overall and to examine its impact on digital marketing for the fashion industry in particular. Purpose The purpose of this paper is to present an analytical framework for explaining the appeal of games for fashion brand advertising. READ MORE

  5. 4. How character gameplay identities are preserved across genres : A case study of Pokémon Trainer in Super Smash Bros.

    University essay from Uppsala universitet/Institutionen för speldesign

    Author : Cédric Le Therisien; James Young-Rogers; [2023]
    Keywords : Game Design; Gameplay Design; Pokémon; Super Smash Bros.; Systems Theory;

    Abstract : Deeper understanding of character gameplay identity is crucial for designers in an industry where crossover content is more commonplace than ever. Despite its relevance, however, research in the field of game design has yet to be widely conducted on character gameplay identity. READ MORE

  6. 5. User Profiling in Game Development : A comparison of theory and practice

    University essay from Högskolan i Skövde/Institutionen för informationsteknologi

    Author : Johannes Eriksson; [2023]
    Keywords : User profiles; User Experience; User Research; UX; GUX; GUR; Player Types; Video Games;

    Abstract : This study aims to answer the research question: How does the academic accounts of user profiling compare to how practitioners of game development use user profiling? Knowing one’s users is a key part of designing a product, so that you know which features to prioritise. This is of course also true for video games. READ MORE