Essays about: "Generational Gap"

Showing result 11 - 15 of 17 essays containing the words Generational Gap.

  1. 11. Reaching Generation Z : A qualitative study examining marketing communication channels for targeting Generation Z to establish brand awareness

    University essay from Linköpings universitet/Företagsekonomi; Linköpings universitet/Filosofiska fakulteten

    Author : Erik Bäcklund; Kagstedt Martin; [2019]
    Keywords : Generational Cohorts; Generation Z; Communication Channels; Integrated Marketing Communications; Consumer Behaviour; Hierarchy of effects model; Brand Awareness; Brand Knowledge; Brand Liking; Purchase Intention.;

    Abstract : Brand awareness and its establishment among consumers has been a central theme in previous research on marketing as it is proven to indirectly induce purchase. It is thus seen as crucial for marketers to establish brand awareness. However, a research gap is apparent in regard to creating brand awareness among Generation Z. READ MORE

  3. 12. Motivational factors and Leadership preferences of the Millennial generation : Unlocking the potential of our future leaders

    University essay from Blekinge Tekniska Högskola

    Author : Clara Ines Lopez; Emma Grubbström; [2018]
    Keywords : Millennials; Transformational Leadership; Transactional Leadership; Career Anchors; knowledge workers; motivation; leadership; future leaders;

    Abstract : A lot of effort is put into diversity by organizations today, but the diversity question mainly focuses on gender, ethnicity, cultural and beliefs (Robertson, et al., (2017), while one of the most daunting diversity challenges has been proven to be diversity between generations, which often goes overlooked and unaddressed. READ MORE

  4. 13. The Use of Employer Branding to Attract Millennials in Sweden

    University essay from Luleå tekniska universitet/Institutionen för ekonomi, teknik och samhälle

    Author : Sara Rosencrantz; [2018]
    Keywords : employer branding; employer attractiveness; Millennials; Generation Y; Millennials in the workforce; generational differences; organizational attractiveness;

    Abstract : The use of employer branding has gained popularity since the concept was introduced by Tim Ambler and Simon Barrow in 1996. At first, this consisted of three types of benefits (e.g., functional, economic and psychological) and later Lievens and Highhouse (2003) added two additional benefits: instrumental and symbolic. READ MORE

  5. 14. Bridging the generational gap : Designing internet services for technologically-naïve older people using familiar interfaces

    University essay from Umeå universitet/Institutionen för informatik

    Author : Alexander Colledge; [2018]
    Keywords : interactive devices; older people; generational differences;

    Abstract : Despite advances made in modern electronic devices, their use by older people is significantly lower than for younger people. They experience difficulties using devices due to a combination of physical, cognitive and ‘generational’ differences. READ MORE

  6. 15. A matter of trust : A quantitative study dissecting individual predictors of trust, and one’s country of origin within a Swedish context

    University essay from Uppsala universitet/Statsvetenskapliga institutionen

    Author : Viktor Schmidt; [2017]
    Keywords : Horizontal trust; vertical trust; Swedish natives; migrants; trust-gap;

    Abstract : This thesis acts as an initial attempt to investigate how the relationship between one’s generational belonging, educational level, gender and membership in a variety of organizations on the matter of vertical and horizontal trust vary with one’s primary country of origin. Building on data from Riks-SOM 2014, it is shown that one’s primary country of origin not seem to have a unique effect on several of our selected variables on trust. READ MORE