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Found 2 essays matching the above criteria.

1. 1. Branding Small Companies

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : George Shaheen; Christina Kyriakou; [2013]
   Keywords : Small Companies; SMEs; Branding; Internal Branding; External Branding; Entrepreneur; Networks; Stakeholders; social media; Word-of-mouth; Business and Economics;

   Abstract : The purpose of this study is to give a holistic view of small companies' branding process while taking to consideration the special characteristics as well as the marketing practices of this kind of companie. The findings of this study reveal that the branding process in small ventures is done both internally, where the role of the entrepreneur is emphasized, as well as externally where the participation of entrepreneur's network and company's stakeholders in branding the company was found to be important. READ MORE

3. 2. Dimensions affecting a newly established venture

   University essay from Sektionen för ekonomi och teknik (SET)

   Author : George Shaheen; Dimitrios Mavrokefalos; [2012]
   Keywords : Dimension; Small; On-line; New venture;

   Abstract : In this research, the authors aim to identify important dimensions for newly established ventures and the way these dimensions are dealt with. However, this study is limited to small on-line new ventures. READ MORE