Essays about: "Global Promotion Strategies"

Showing result 16 - 17 of 17 essays containing the words Global Promotion Strategies.

  1. 16. Business to consumer web-site under the financial crisis

    University essay from Sektionen för ekonomi och teknik (SET)

    Author : Yi Gao; Liangjun Ying; [2009]
    Keywords : financial crisis; Electronic commerce; price strategy; promotion strategy;

    Abstract : Global financial crisis, triggered by the U.S. sub-prime mortgage crisis, is now the hot issue all over the world. The crisis has already slowed down the world economy and brought great shocks to almost every industry. READ MORE

  3. 17. The Role of Cultural Differences in the Product and Promotion Adaptation Strategy: A L'Oréal Paris Case Study

    University essay from Ekonomihögskolan, EHV

    Author : Lauranne Fina; Tytti Luc; Emilie Venezia; [2006]
    Keywords : Culture; Consumer Behaviour; Adaptation Strategy; L Oréal Paris;

    Abstract : Nowadays, firms are becoming more and more global. However, are consumers becoming global too? Therefore, the challenge for the firms consists in determining if they should adapt their products or if they should consider the consumers as being global, and keep their product standardized. READ MORE