Essays about: "Glocal"

Showing result 11 - 15 of 21 essays containing the word Glocal.

  1. 11. Determining a CSR Strategy when Internationalizing - A Study on Swedish MNCs

    University essay from Högskolan i Jönköping/IHH, Företagsekonomi

    Author : Lina Resvik; Viktoria Vegborn; [2019]
    Keywords : MNCs; CSR; Strategy; Internationalizing; Glocal; Global; Local;

    Abstract : Background The rapid pace of globalization along with internationalization, challenge global MNCs to contemplate with a wide range of stakeholders. The demands of integrating CSR into the strategic outlook is becoming more essential, in order to balance home-country’s and host-country’s expectations. READ MORE

  3. 12. Major motorsport events are under siege. How major motorsport events can become viable in the long-term by implementing Shared Value throughout the stakeholder sphere.

    University essay from Göteborgs universitet/Graduate School

    Author : Kasper Bengtsson; Stefan Markovski; [2017-07-26]
    Keywords : Shared Value; CSV; Collective Impact; Stakeholder Engagement; Sustainable Value Creation; Social and Environmental Value Creation; Trade-Off Minimisation; Major Motorsport Events; Formula One; Formula E; Glocalisation; Legitimacy; Relational Rents; Cooperative Advantage;

    Abstract : Background and Problem: Major motorsport events are under siege. Creating social and environmental value without sacrificing financial profitability remains unsolved. Successful creation of such is termed Shared Value creation. READ MORE

  4. 13. Revisiting the Glocal : the critical role of alternative food movements in transforming the global food system

    University essay from Lunds universitet/LUCSUS

    Author : Julia Schrader; [2017]
    Keywords : food system change; alternative food movements; structural change; social movements; sustainability science; Social Sciences;

    Abstract : The dominant food system is unable to guarantee food security for 11% of the global population and hasn't solved problems of hunger, malnutrition, and obesity on the one hand side, while it also contributes fundamentally to the degradation of natural resources and makes living in a safe operating space for humankind increasingly unlikely. A transformational reform of the food system enabling increased access to food of the world's food-insecure people is much needed. READ MORE

  5. 14. The Glocalization of Brand Myths: An Examination of Volvo Discourses from a Swedish and an American Consumer Perspective

    University essay from Göteborgs universitet/Graduate School

    Author : Emma Lanzky; Anna Lundahl; [2016-09-22]
    Keywords : ;

    Abstract : This article examines how global brand myths take on localized meanings in different localities. The global car brand Volvo is used as context to identify global brand myths and study the local variations in how Swedish and American consumers interpret these myths. READ MORE

  6. 15. analysing ISIL`s propaganda

    University essay from Linnéuniversitetet/Institutionen för medier och journalistik (MJ)

    Author : jamil walli; [2015]
    Keywords : ISIL; Globalization; propaganda; religious; perceptible; psychic; aura; awe; shock; projection; alienation; adversary; caliphate; radical; glocal; semiotics; CDA;

    Abstract : The emergence of “the Islamic state of Iraq and the Levant” was surprising not only because of its rapid expansion geographically across Syria and Iraq, but also because of its global influence. That`s represented in its magnetic power through gravitating large numbers of Muslim youth, from almost all around the world. READ MORE