Essays about: "Haier"

Showing result 6 - 10 of 10 essays containing the word Haier.

1. 6. Inventory Control of WEEE (Waste of Electronic and Electrical Equipment) Reverse Logistics in parts of China : The HEA (household electrical appliances) manufacturers’ perspective

   University essay from Ekonomihögskolan, ELNU

   Author : Yao Changcheng; Zhang Le; [2011]
   Keywords : Reverse logistics; inventory control; HEA manufacturer; WEEE; China; inventory model; Haier; Midea.;

   Abstract : Title: Inventory Control of WEEE (Waste of Electronic and Electrical Equipment) Reverse Logistics in parts of China  --The HEA (household electrical appliances) manufacturers’ perspective   Background: With economic development, the requirement of public for enterprises and products has become increasingly rational. Price is no longer the only consideration of public, they also pay attention to other factors, such as energy conservation. READ MORE

3. 7. THE 2x2 MODEL : Internationalization Motivations of Emerging Market Multinationals Projected from the Angle of Technological Industry

   University essay from Företagsekonomiska institutionen

   Author : Yue Shi; Baton Mati; [2011]
   Keywords : Emerging Markets; Internationalization; Multinationals; Motivations; 2x2 Model; China; Turkey; Technological Industry.;

   Abstract : Multinational corporations (MNCs) raised from emerging markets (EM) have drawn enormous attention to the world in recent decades. These internationalization activities have not only signaled characterized features of globalization, but also foreseen the future of strengthened “latecomer” global position emerged from developing countries. READ MORE

4. 8. Internationalization and Innovation : The case of Haier

   University essay from Akademin för hållbar samhälls- och teknikutveckling

   Author : Shan Siwen; Gu Wei; [2009]
   Keywords : internationalization; innovation; Haier;

   Abstract : In order to investigate Haier's successful internationalprocess in the international market and to find out how Haier be internationalized intoa large multinational enterprise with its value of innovation, which facilitates thegrowth of Haier Group, the main purpose of the research is to explore how innovationwithin the organization supports the internationalization process of Haier Group. . READ MORE

5. 9. The Influence of Marketing Mix on Swedish Consumers’ DecisionMaking-A Study of Haier Home Appliance Company

   University essay from Akademin för hållbar samhälls- och teknikutveckling

   Author : Xiaochen Wang; Xiaoran Wang; [2009]
   Keywords : ;

   Abstract : The increase in international business and global corporations have changedtraditional way to do business, including marketing research and havestimulated the needs for international marketing research, which is to gatherdata about customers in international markets, and to monitor trends in thesemarkets, as well as to conduct research to help decision maker to choose theappropriate strategies. (David and George, 2001)The increase in the globalbusiness has highlighted the importance of the problems related tointernational research. READ MORE

6. 10. The Internationalization of Chinese Enterprises Compared With Japanese Enterprises : The Haier Group VS Matsushita Electronic Industry

   University essay from Lunds universitet/Centrum för öst- och sydöstasienstudier

   Author : Ang Li; [2006]
   Keywords : FDI; Internationalization; Haier Group; Matsushita Electronic Industry; Social sciences; Samhällsvetenskaper; Social Sciences;

   Abstract : China's WTO entry brings both opportunities and challenges. Chinese companies are facing increasing competitive in both domestic market and overseas market. How to survive in the domestic market and how to carry out international operations of Chinese firms are the urgent questions to most Chinese firms. READ MORE