Essays about: "Hedonic motivations"

Showing result 16 - 20 of 23 essays containing the words Hedonic motivations.

  1. 16. Challenging food norms: Understanding the dumpster diving culture in Gothenburg, Sweden

    University essay from Göteborgs universitet/Graduate School

    Author : Kristina Larsson; [2017-06-30]
    Keywords : dumpster diving; anti-consumption; consumer resistance; experiential hedonic consumption; food waste; Sweden;

    Abstract : explore the various motivations for diving in commercial containers and to provide deeper insights into the multifaceted culture of dumpster diving. Methodology: Data triangulation combining in-depth interviews, ethnographic dives and netnography of online dumpster diving communities. READ MORE

  3. 17. What drives you sustainable? - A quantitative study about purchasing motivations towards utilitarian and hedonic products with regards to influence of materialism

    University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Author : Johanna Belsing; Kseniia Shymoniuk; [2017]
    Keywords : Attitude-Behavioral Gap; Materialism; Motivation; Sustainable product; Utilitarian and Hedonic products;

    Abstract : The purpose of this study is to investigate and explain the difference in motives and barriers that arise within purchasing behavior of sustainable products with utilitarian and hedonic product attributes, and whether materialism demonstrates a moderating effect towards these motives. Product attributes implies different buying motivations, nonetheless, surprisingly, this problem has not been addressed yet. READ MORE

  4. 18. Understanding Showrooming - An exploratory research focusing on channel motivations and personal motivations that trigger showrooming.

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Sofia Prior; Marieke Schulenburg; [2016]
    Keywords : Showrooming; Multi-channel shopping; Personal motivations; Channel motivations; Business and Economics;

    Abstract : Showrooming is an increasingly popular form of research shopping whereby customers evaluate and gather information at physical stores but end up purchasing the product online. Showrooming is a potential thread for physical retailers. READ MORE

  5. 19. The Unique Nostalgic Shopper : Nostalgia proneness and desire for uniqueness as determinants of shopping behavior among Millennials

    University essay from Högskolan i Jönköping/IHH, Företagsekonomi

    Author : Matteo Betti; Iram Jahan Dad; [2016]
    Keywords : nostalgia; proneness; desire for uniqueness; shopping behavior; marketing; quantitative; european; CSI; consumer styles inventory; personal; historical; hedonic; hedonistic; utilitarian; shopping motivations; consumer behavior;

    Abstract : Millennials, or Generation Y, represent one of today’s most prominent age cohorts: with their increasingly stronger purchasing power and importance in the global economic landscape, it is no wonder that marketers are striving to find new ways to appeal to the taste of this peculiar generation of consumers. Among the various modern research fields in business, one in particular is offering incredibly interesting insights to both scholars and professional marketers: the concept of nostalgia proneness in consumer behavior. READ MORE

  6. 20. What factors influence a consumer's intention to use a mobile device in the grocery shopping process?

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Marco Fröhlke; Liv Pettersson; [2015]
    Keywords : TAM; Sweden; Grocery Retailing; Technology Acceptance Model; m-commerce adoption; m-commerce; m-shopping; Business and Economics;

    Abstract : The worldwide exponential increase in smartphone penetration has changed the way in which many consumers shop, as their personal device is more frequently used as a shopping tool. Retailers now have to consider the integration of this technology in their omnichannel strategy. READ MORE