Essays about: "Hedonic motivations"

Showing result 6 - 10 of 23 essays containing the words Hedonic motivations.

1. 6. Cross-cultural design in wine destination websites : Cultural sensitivity and motivations in UI through investigation of web interface design elements

   University essay from Högskolan i Borås/Akademin för bibliotek, information, pedagogik och IT

   Author : Anna Ahl Obucina; [2020]
   Keywords : Cross-cultural design; UI-design; localization; globalization; hedonic; wine tourism; culturability;

   Abstract : This thesis sets out to investigate hedonic and cultural web interface design elements present on wine tourism destination websites. The thesis focuses on explaining several cultural frameworks and especially the notion of localization, globalization, culturability, and cultural markers, the high/low context theory as well as tenets of hedonics in user interface design. READ MORE

3. 7. To sell or not to sell : An exploratory study about the motivational drivers and barriers of reselling personal luxury goods

   University essay from Högskolan i Borås/Akademin för textil, teknik och ekonomi

   Author : Anu Soiniitty; Lisa Sittig; [2020]
   Keywords : Consumer resale behaviour; consumer resale motivations; personal luxury goods; second-hand markets; exploratory research;

   Abstract : Purpose – The purpose of this study is to explore the consumer resale behaviour of Millennial consumers in the context of personal luxury goods in order to identify the motivational drivers and barriers of reselling. Prior discussions about resale behaviour have focused on disposition behaviour, the relation of resale behaviour and purchasing, as well as meanings associated with reselling personal luxury goods. READ MORE

4. 8. Hey girl, what are your motives? : Exploring the purchase behavior motives of Swedish females when consuming high-end beauty and skincare products and the effects of online personalized advertising

   University essay from Jönköping University/Internationella Handelshögskolan; Jönköping University/IHH, Företagsekonomi

   Author : Edith Andersson; Matilda Andersson; Sofie Rehnström; [2020]
   Keywords : Consumer Behavior; Online Personalized Advertising; Swedish Females; Value Motives; Consumer Response;

   Abstract : Background: As retailing moves towards online shopping the number of online purchases have increased substantially over the last year in Sweden (Klarna Bank AB, 2019). The industry of high-end beauty and skincare products has experienced growth in 2019 (PostNord, 2019), which is of interest to investigate. READ MORE

5. 9. The loot box dilemma : A qualitative thesis of video game players interactions and mitigation of unethical aspects in loot boxes.

   University essay from Linnéuniversitetet/Institutionen för informatik (IK)

   Author : Simon Bergstedt; Pontus Skoglund; [2020]
   Keywords : Microtransactions; Loot box; Gambling; design guidelines; behavior intentions.; Microtransaktioner; Loot box; Gambling; Design riktlinjer; Beteende avsikt.;

   Abstract : In-game purchase options are referred to as microtransactions and have become a common revenue for modern video games. Microtransactions refer to small payments made inside of video games to acquire game content. The phenomenon of microtransactions is often related to "loot boxes". READ MORE

6. 10. Hedonic value of social media sharing : A quantitative study of how intentions to share affects hedonic value

   University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

   Author : Tim Benda; John Lindblom; Viktor Olsson; [2019]
   Keywords : Hedonic value; Intention to share social media; Social presence; Easy connection; Social conversation.;

   Abstract : The purpose of the paper is to explain the relation between motivations of intention to shareon social media and hedonic value. There has been a deductive approach to the research ofthe paper. The data which have been gathered has been done in a quantitative manner, bymaking use of a survey. READ MORE