Essays about: "Hedonic motivations"

Showing result 21 - 23 of 23 essays containing the words Hedonic motivations.

1. 21. "Just one click" : utilitarian and hedonic motivations of students to shop fashion online

   University essay from Akademin för textil, teknik och ekonomi

   Author : Berenice Van Heeswijk; [2015]
   Keywords : Fashion; online shopping; student motivations; utilitarian motivations; hedonic motivations;

   Abstract : The online shopping industry has been growing over the past decade (Statista, 2014). Former researchers identified consumers’ utilitarian and hedonic online shopping motivations. A qualitative research was conducted to understand the utilitarian and hedonic online shopping motivations of students to shop fashion online. READ MORE

3. 22. Dedication through fitness vacation - A tool in strengthening the running identity

   University essay from Göteborgs universitet/Graduate School

   Author : Therese Hellborg; Jelena Vitkovic; [2013-07-10]
   Keywords : consumer culture; motivation; running identity; running career;

   Abstract : The idea of training three times a day might not be the first thing one thinks of when hearing the word vacation, fitness vacations are, however, not a new phenomenon. Recently, they have, nonetheless, been repackaged to target a new, and wider, audience of people using the vacations as part of their social identity. READ MORE

4. 23. Copycats - a research concerning the attitudes consumers' has when familiar companies copies less familiar companies

   University essay from Institutionen för marknadsföring (MF)

   Author : Viktor Lindh; Anders Ollevik; [2013]
   Keywords : ;

   Abstract : The goal of this paper was to explore the type of attitudes with regards to the ABC-model consumer has towards familiar brands that use copycatting as a persuasion attempt. This was done in order to highlight the phenomena and to determine if brand familiarity affects consumers’ attitudes towards copycats. READ MORE