Essays about: "Hedvig Durö"

Found 1 essay containing the words Hedvig Durö.

  1. 1. Luxury Advertising - An Oxymoron: A Quantitative Study on the Negative Signalling Effects of Advertising on Luxury Brands through Third-person Effect

    University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Author : Hedvig Durö; Adrian Woloszyk; [2017]
    Keywords : Luxury; Advertising; Luxury perception; Signalling theory; Third-person effect;

    Abstract : This thesis evaluates the advertising contradictions about marketing strategies in luxury branding. Although it has been discussed that marketing of luxury goods are anti-laws of marketing, the advertising expenses are billions and billions of dollars in an industry worth 1.08 trillion in 2016. READ MORE