Advanced search

Showing result 1 - 5 of 9 essays matching the above criteria.

1. 1. Marketers are Watching You : An exploration of AI in relation to marketing, existential threats, and opportunities

   University essay from Jönköping University

   Author : Sofia Lindström; Sebastian Edemalm; Erik Reinholdsson; [2021]
   Keywords : Artificial Intelligence; AI; Marketing Automation; Machine Learning; Bubble; Bias; Personalization; Black Box; Manipulation; Marketing; Digital Marketing; Digitalization;

   Abstract : Background: As of today, it is apparent that with the ever-changing demands and needs of customers, companies are facing enormous pressure to deliver the right value, on time, in the right way, and proper manner. To realize the full potential of Artificial Intelligence (AI), a careful plan and method need to be established in the development and deployment when incorporating the technology with marketing. READ MORE

3. 2. Record labels' chance to drive the future! How record labels handle the changing landscape to create value in the relationship between record label and artist as well as artist and consumer

   University essay from Handelshögskolan i Stockholm/Institutionen för företagande och ledning; Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

   Author : Celina Johansson; [2020]
   Keywords : Music industry; Record labels; Market orientation; Service logic; Consumer engagement;

   Abstract : The digital advancement has enabled a shift in the power dynamics of different players in the industry. For instance, the digital music services and platforms that help artists to release their music independently, hence artists don't need the record labels to release their music and connect with fans. READ MORE

4. 3. Customer Value Driven Service Innovation : Identifying service opportunities in the residential heating market based on customers´ value preferences

   University essay from Linköpings universitet/Projekt, innovationer och entreprenörskap

   Author : Isabelle Sandqvist; Stina Skovshoved; [2017]
   Keywords : Service innovation; Integrated service solution; Customer value; Residential heating;

   Abstract : In today´s industry there is an ongoing trend, where many companies are shifting focus from only delivering products to also offering services to their customers. Services can bring advantages, such as higher margins, competitive advantage, stabilized cash flow and strengthened customer relationships. READ MORE

5. 4. Likelihood of Using Online Personalization Services : An Explanatory Study

   University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

   Author : Avesta Diliwi; Christopher Ullberg; Johanna Jevinger; [2017]
   Keywords : Personalization; Online Personalization Services; Likelihood of Using Online Personalization Services; Value for Personalization; Concern for Privacy; Trust Building Factors;

   Abstract : Bachelor Thesis in Business Administration. Bachelor of Science with Specialization in Marketing – Main Field of Study: Business Administration. School of Business and Economics at Linnaeus University, Course Code 2FE21E, 2017. READ MORE

6. 5. Retail Experience Marketing : A study on customer perceptions of successful in-store experience marketing within retailing

   University essay from

   Author : Michaela Tengström; Hanna Björkman; Patricia Egardsson; [2015]
   Keywords : Experience Marketing; Retailing; Brick and Mortar; Customer Perceptions; Important Factors in Creating Successful Experiences;

   Abstract : It has been shown that in today’s society, businesses will need to consider not only selling products or services, but also experiences in order to fulfil customers’ increasing demand for more stimuli in purchase situations. Additionally, brick and mortar retailers will need to respond to the increased use of online sales channels through finding ways of attracting customers to their stores. READ MORE