Essays about: "IKEA background"

Showing result 1 - 5 of 57 essays containing the words IKEA background.

  1. 1. How will services change MNC’s business models under a circular economic background?

    University essay from Göteborgs universitet/Graduate School

    Author : Zhe Yu; [2023-07-19]
    Keywords : Circular Economy; Linear business model; Circular business model; Product-Service system; Business Model Canvas; Product; Service; Value chain; Sustainable;

    Abstract : The subject of this research is to find out how the MNCs can change from a traditional product-oriented business to a more service-oriented business. The study discusses and analysis on three types of product-service systems, under the structure of Business Model Canvas, with consideration of the previous studies, and aims at covering the entire MNC value chain. READ MORE

  3. 2. Role of CSR and Brand Image : A qualitative study on IKEA

    University essay from Linnéuniversitetet/Institutionen för marknadsföring och turismvetenskap (MTS)

    Author : Arefa Islam; [2023]
    Keywords : Corporate social responsibility CSR ; Brand; Brand Image; Purchase intention.;

    Abstract : Purpose                                                           The primary objective of this study is to make     theoretical advancements and practical insights for companies aiming to strengthen  enhance their brand image through the implementation of CSR initiatives.. READ MORE

  4. 3. Community members on the wall, are you more in love after all? : The differences between community members and non-members brand love, brand loyalty and purchase intentions

    University essay from Linköpings universitet/Institutionen för ekonomisk och industriell utveckling; Linköpings universitet/Filosofiska fakulteten

    Author : Filippa Sandberg; Josephiene Dogan; [2023]
    Keywords : Marketing;

    Abstract : Background: Social media is growing bigger and bigger by the day, and it wasn't that many years ago that it was first introduced to the world. Along with social media, the marketing world has changed immensely and one of the things that have been added over the years is social media-based brand communities that are groups of people that forms online to support or discuss a certain brand. READ MORE

  5. 4. Knowledge Graph Creation and Software Testing

    University essay from Blekinge Tekniska Högskola/Institutionen för datavetenskap

    Author : Aishwarya Kyasa; [2023]
    Keywords : RDF; IKEA Approach; RML; Data Transformation; Knowledge Graph Creation.;

    Abstract : Background: With the burgeoning volumes of data, efficient data transformation techniques are crucial. RDF mapping language has been recognized as a conventional method, whileIKEA the Knowledge graph’s approach brings a new perspective with tailored functions and schema definitions. READ MORE

  6. 5. The AR-t of Marketing : Understanding Customers' Hedonic and Utilitarian Expectations and its Fulfilment in Augmented Reality Marketing

    University essay from Jönköping University/Internationella Handelshögskolan

    Author : Philip Kaburek; Viktor Segerqvist; [2023]
    Keywords : Augmented Reality; Augmented Reality Marketing; Customer Expectation; Customer Experience; Utilitarian Benefits; Hedonic Benefits;

    Abstract : Background:  The prevalence of augmented reality (AR) is on an upward trend and is expected to accelerate in growth in the upcoming years. This poses a strategic opportunity for marketers as it paves the way for incorporating AR into their marketing activities. READ MORE