Essays about: "Augmented Reality Marketing"

Showing result 1 - 5 of 14 essays containing the words Augmented Reality Marketing.

  1. 1. Prototyping Tool for Large Scale Interactive Experiences

    University essay from Lunds universitet/Institutionen för designvetenskaper

    Author : Venkata Satya Anurag Gargeya Unnava; Yiyang Liu; [2023]
    Keywords : Virtual Reality; Augmented Reality; Interactive Content; Large Scale Interactive Content; Visualizer; Simulations; Technology and Engineering;

    Abstract : In the age where entertainment is the driving force behind the functioning of large industries, companies like SONY have figured out a way to market their entertainment content including movies, music, and games using large-scale interactive marketing and promotional content. Building and testing such content before it is released on large and complex devices is a continuously challenging task and there have been efforts both in academia and industry made to ameliorate this content production workflow. READ MORE

  3. 2. Unleashing the Potential: Investigating the Effects of an Extended Museum Visit Concept on Visitor Experience and Behavior : A Case Study on Using AR Technology to Extend the Museum Visit

    University essay from KTH/Skolan för elektroteknik och datavetenskap (EECS)

    Author : Agnes Shutrick; [2023]
    Keywords : Museum experience; Experience Economy; Extended Museum Visit; Augmented Reality; Experimental Marketing; Museiupplevelse; Upplevelseekonomi; Det Förlängda Museibesöket; Förstärkt Verklighet; Experimentell Marknadsföring;

    Abstract : Museums contribute to the cultural landscape of a country. To attract visitors, museums should embrace new technology and constantly expand their offerings. READ MORE

  4. 3. Impact of Metaverse on Marketing Communication : A case study of the fashion industry

    University essay from Luleå tekniska universitet/Institutionen för ekonomi, teknik, konst och samhälle

    Author : Resty Nabukalu; Ambrosena Wanjohi; [2023]
    Keywords : Metaverse; Marketing communications; fashion industry; Virtual Reality VR ; Augmented Reality AR ; Avatars; Non-fungible tokens NFTs ;

    Abstract : .... READ MORE

  5. 4. The AR-t of Marketing : Understanding Customers' Hedonic and Utilitarian Expectations and its Fulfilment in Augmented Reality Marketing

    University essay from Jönköping University/Internationella Handelshögskolan

    Author : Philip Kaburek; Viktor Segerqvist; [2023]
    Keywords : Augmented Reality; Augmented Reality Marketing; Customer Expectation; Customer Experience; Utilitarian Benefits; Hedonic Benefits;

    Abstract : Background:  The prevalence of augmented reality (AR) is on an upward trend and is expected to accelerate in growth in the upcoming years. This poses a strategic opportunity for marketers as it paves the way for incorporating AR into their marketing activities. READ MORE

  6. 5. Augmented Reality, the future of marketing? : A qualitative study investigating consumers’ perceptions of Augmented Reality Marketing within the context of High Involvement Products

    University essay from

    Author : Eveline Eskengren; Elin Hultin; [2022]
    Keywords : “Augmented Reality” AR ; “Augmented Reality Marketing” ARM ; High Involvement Products; Digital Marketing; Consumer Perceptions; High Involvement Product Purchases;

    Abstract : .... READ MORE