Essays about: "Utilitarian Benefits"

Showing result 1 - 5 of 14 essays containing the words Utilitarian Benefits.

  1. 1. The AR-t of Marketing : Understanding Customers' Hedonic and Utilitarian Expectations and its Fulfilment in Augmented Reality Marketing

    University essay from Jönköping University/Internationella Handelshögskolan

    Author : Philip Kaburek; Viktor Segerqvist; [2023]
    Keywords : Augmented Reality; Augmented Reality Marketing; Customer Expectation; Customer Experience; Utilitarian Benefits; Hedonic Benefits;

    Abstract : Background:  The prevalence of augmented reality (AR) is on an upward trend and is expected to accelerate in growth in the upcoming years. This poses a strategic opportunity for marketers as it paves the way for incorporating AR into their marketing activities. READ MORE

  3. 2. A mapping of the ethical, cultural and psychological aspects of attitudes towards Cosmetic Surgery Tourism

    University essay from Linnéuniversitetet/Institutionen för marknadsföring och turismvetenskap (MTS)

    Author : Yu Fan Cui; Maria Kalaridi; Andreea Lita; [2022]
    Keywords : cosmetic surgery tourism; psychology; society; media culture; utilitarian ethics; ageism; constructivist grounded theory; positive aging; attitudes; evolution;

    Abstract : This qualitative research maps the attitudes of the cosmetic surgery tourism stakeholders towards the phenomenon from their ethical, cultural and psychological aspects. Utilitarianism, media culture and mental health state that leads to the decision to experience cosmetic tourism, inform the investigation of the aforementioned aspects. READ MORE

  4. 3. Investigating a decision support tool for designing Internet of Things solutions

    University essay from KTH/Skolan för elektroteknik och datavetenskap (EECS)

    Author : Przemyslaw Lewandowski; [2021]
    Keywords : HCI; Internet of Things; Design process; Design Toolkit; Design tools; User Experience; Learnability.;

    Abstract : Despite the apparent benefits of IoT systems, designing them is challenging due to many technical aspects that need to be considered and their mutual interference. The aspects of latency, longevity, and interoperability influence the usability of the final product. READ MORE

  5. 4. The ethics of genome editing of animals

    University essay from SLU/Dept. of Animal Breeding and Genetics

    Author : Annelien Prosman; [2021]
    Keywords : ethics; genome editing; animals;

    Abstract : In the Western culture nowadays, a large number of animals is used for food production and because of the growing world population, the demand for animal products is increasing even more. Since the planet has its environmental boundaries, it is important that these products are produced sustainably to minimize negative environmental impacts. READ MORE

  6. 5. Exploring Fast Fashion renting and its influence on Brand Equity - A comparative study between Sweden and Russia

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Vladislav Galkin; Christopher Kewenter; [2021]
    Keywords : Fast fashion; Sustainable consumption; Collaborative consumption; Renting; Brand Equity; Business and Economics;

    Abstract : Abstract Keywords: Fast fashion, Sustainable consumption, Collaborative consumption, Renting, Brand Equity. Purpose of the thesis: This thesis aims to discover changes in Millennials' Brand perceptions towards renting in Fast fashion, having a cultural comparison perspective between Russia and Sweden. READ MORE