Essays about: "IKEA in the us"

Showing result 1 - 5 of 20 essays containing the words IKEA in the us.

  1. 1. Customer Journey in the Concept Store: An Analysis of Touchpoints and Journey Integration

    University essay from Lunds universitet/Institutionen för tjänstevetenskap

    Author : Tatev Nazaryan; Seo Hyun Chang; [2023]
    Keywords : customer experience; customer journey; customer journey touchpoints; concept store; journey integration dimensions; retail; new retail format; Social Sciences;

    Abstract : Date: May 15, 2023 Keywords: customer experience, customer journey, customer touchpoints, concept store, journey integration dimensions Project Purpose: The following study aims to enhance understanding of how customers experience different touchpoints within the concept store throughout each stage of the customer journey, as well as, explore existing and new dimensions of the customer journey integration. Theoretical Framework: The following study adopts the theory of customer journey since it helps to understand what touchpoints customers interact with throughout each stage of their journey that helps to shape their experiences. READ MORE

  3. 2. Humans as enablers of digital transformation of retailers: The design system SKAPA and its users as capabilities for IKEAs digital transformation

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Lauriane Martine Jambu; Nina Lotz; [2023]
    Keywords : digital transformation; retail industry; design system; dynamic capabilities; digital maturity; adoption; human factors; Business and Economics;

    Abstract : This thesis aims to explore how a design system can serve as a resource for digital transformation within the retail industry, by drawing from the dynamic capabilities approach and the digital maturity framework by Pinto et al. (2023). READ MORE

  4. 3. Transforming Phase of Circular Business Model Innovation in IKEA:A Case Study from Circular Business Ecosystem Perspective

    University essay from Malmö universitet/Institutionen för Urbana Studier (US)

    Author : Veronika Kral; [2023]
    Keywords : Circular business model; Circular business model innovation; Transforming phase; Circular economy; Circular business ecosystem; IKEA;

    Abstract : Circular economy has gained significant attention in the past decade as a potential solution to address sustainability challenges. Implementing circular business model in the core business operation of a company is referred as circular business model innovation (CBMI). READ MORE

  5. 4. The AR-t of Marketing : Understanding Customers' Hedonic and Utilitarian Expectations and its Fulfilment in Augmented Reality Marketing

    University essay from Jönköping University/Internationella Handelshögskolan

    Author : Philip Kaburek; Viktor Segerqvist; [2023]
    Keywords : Augmented Reality; Augmented Reality Marketing; Customer Expectation; Customer Experience; Utilitarian Benefits; Hedonic Benefits;

    Abstract : Background:  The prevalence of augmented reality (AR) is on an upward trend and is expected to accelerate in growth in the upcoming years. This poses a strategic opportunity for marketers as it paves the way for incorporating AR into their marketing activities. READ MORE

  6. 5. Reindeer Husbandry and Wind Power : Discourses surrounding the construction of IKEA's wind park on Glötesvålen and its local effects on reindeer husbandry

    University essay from Malmö universitet/Institutionen för Urbana Studier (US)

    Author : Adam Augustsson; [2021]
    Keywords : reindeer husbandry; sapmi; wind power; ecological modernization; discourse; renewable energy; climate change; lichen; Spivak; IKEA; OX2; rennäring; sapmi; vind energi; ekologisk modernisering; diskurs; förnybar energi; klimatförändringar; lav; Spivak; IKEA; OX2;

    Abstract : The exploitation of land in Northern Sweden has caused a significant depletion of grazing grounds for semi-domesticated reindeer. This is a threat to the indigenous Sami reindeer herders of Sweden, who rely on the grazing ground in order to sustainably feed their herds. READ MORE