Essays about: "IMC process"

Showing result 1 - 5 of 7 essays containing the words IMC process.

  1. 1. Control of carbon dioxide capture from biomass CHP plants : Designing a suitable control system to realize the flexible operation of the CO2 capture system

    University essay from Mälardalens universitet/Akademin för ekonomi, samhälle och teknik

    Author : Tanmmay Rout; [2023]
    Keywords : Carbon capture; biomass fired combined heat and power plant; MEA based chemical absorption; flue gas; dynamic operation; PI controllers;

    Abstract : This degree project studies the integration of carbon capture system into biomass fired combined heat and power (bio-CHP) plants. The key disturbances from bio-CHP plants include flue gas flow rate, carbon dioxide (CO2) concentration and available heat for the reboiler because the use of versatile biomass and the dynamic operation of CHP plants results in large fluctuations in the properties of flue gas and the heat input for CO2 capture. READ MORE

  3. 2. The dilemma of implementation of Integrated marketing communication

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : TianLi Li; Xiaoyu Zhang; Kai Yang; [2018]
    Keywords : ;

    Abstract : Background: Integrated marketing communication (IMC) became increasingly popular since 2005, the IMC is built of four parts. The first part is a concept and it also is the process. The second part explains that IMC needs special skill and knowledges. READ MORE

  4. 3. The NA-KD Truth About Influencer Marketing : Exploring influencer marketing through integrated marketing communication and the influencer’s role in strengthening a brand

    University essay from Högskolan i Jönköping/IHH, Företagsekonomi

    Author : Malin Dalstam; Hedvig Nordlöf; Daniella Holmgren; [2018]
    Keywords : Influencer Marketing; Integrated Marketing Communication; Brand Identity; eWOM;

    Abstract : Problem: The nature of marketing communications is changing as a result of the rise and development of social media. In response to this advancement, the way in which companies communicate with their target audience has shifted. Consumers today attain greater control in terms of receiving and influencing a message. READ MORE

  5. 4. Inverse correlation between freeze-thaw survival and storage stability of freeze-dried Lactobacillus reuteri DSM 17938 and a microcalorimetric search for GASP

    University essay from SLU/Department of Molecular Sciences

    Author : Radoslaw Sawicki; [2017]
    Keywords : freeze-drying; lyophilization; Lactobacillus reuteri; probiotic; pH; temperature; freeze-thaw; storage stability; survival; morphology; microscopy; long-term stationary phase; GASP; isothermal microcalorimetry;

    Abstract : Lactobacillus reuteri DSM 17938 is a probiotic bacterium manufactured by the company BioGaia AB and was in focus of this study. If a probiotic product is to confer its benefi-cial health effect to a consumer, it must retain high viability levels during long-term storage. READ MORE

  6. 5. Developing an integrated cross-cultural marketing communication strategy for software developing B2B SMEs

    University essay from Linköpings universitet/Institutionen för ekonomisk och industriell utveckling; Linköpings universitet/Tekniska fakulteten

    Author : Johan Elgh; Felix Nyberg-Åslund; [2015]
    Keywords : Brand management; B2B; IMC; Internationalisation; Marketing; SME;

    Abstract : This thesis has been created as a response to the growing interest among small and medium-sized business-to-business software developers to internationalise in order to grow their businesses. The initial study of the problem lead to the insight that a strategic mix of communication channels is a key success factor for an internationalisation. READ MORE