Essays about: "Importance Of Service Marketing"

Showing result 6 - 10 of 108 essays containing the words Importance Of Service Marketing.

  1. 6. Leveraging Service Recovery as a Marketing Tool

    University essay from Högskolan i Gävle/Avdelningen för ekonomi

    Author : Daniel Mubiru; Fiona Nyamache; [2023]
    Keywords : Service recovery; marketing tool; satisfaction; loyalty; brand reputation; brand image;

    Abstract : Aim: The study aims to explore the process of service recovery, its transformation into a marketing tool and identifying the outcomes of the tool to the organizations. Methodology: The research employed a qualitative methodology with an inductive approach. READ MORE

  3. 7. Service dominant logic for actor-to-actor co-creation of value and sustainability outcomes : case studies of five actors in the Swedishlegume industry

    University essay from SLU/Dept. of Forest Economics

    Author : Eric Lwin; [2022]
    Keywords : collaboration; innovation; service ecosystem; institutional logic; business administration;

    Abstract : Shifts to less energy intensive diets based on plant protein are necessary to meet the food demands of 2050. High protein crops such as legumes are a solution that confers farm-level and societal benefits. However, Sweden lacks the physical, societal, and political infrastructure needed for improved production and consumption. READ MORE

  4. 8. The impact of social distancing measures on the drivers of the consumers

    University essay from Jönköping University/Internationella Handelshögskolan

    Author : Gustave GAILLARD; Baptiste Labat; [2021]
    Keywords : ;

    Abstract : Background:  Since the beginning of the year 2020 the world is facing the Covid-19 pandemic. To fight against the spread of the virus, the states have put in place more or less strict measures of social distancing. By limiting all physical interactions, the students and their need of social interactions were greatly impacted. READ MORE

  5. 9. Tourism in Time of Epidemics

    University essay from Lunds universitet/Institutionen för tjänstevetenskap

    Author : Davide Celotto; [2021]
    Keywords : Tourism organisations; Crisis Communication strategies; Situational Crisis Communication Theory; Organisational reputation; Service Management.; Social Sciences;

    Abstract : The aim of this research project is to study the role played by communication strategies on organisational reputation among the different stakeholders involved during the current COVID-19 pandemic outbreak. In doing so, this master thesis aims to understand how crisis communication aids the management of service processes and the construction of organisational image during crises. READ MORE

  6. 10. Marketing in start-ups : A case study of business relationship development

    University essay from Uppsala universitet/Industriell teknik

    Author : Hampus Myhr; Alejandro Pérez Dueñas; [2021]
    Keywords : Marketing; Start-up; Business-to-business; Relationship marketing; Business relationships;

    Abstract : Business relationships are crucial for succeeding in the market for companies. Therefore, start-ups must focus on establishing business relationships early on, since these naturally do not exist for new players. The purpose of this thesis is to understand how start-ups work in order to establish business relationships. READ MORE