Essays about: "Importance Of Service Marketing"

Showing result 21 - 25 of 108 essays containing the words Importance Of Service Marketing.

  1. 21. Internal Branding in a Competency-Based Organisation : A qualitative study on the influence of a competency-based approach on internal brand commitment

    University essay from Umeå universitet/Företagsekonomi

    Author : Tove Näsman; Nils Hellström; [2019]
    Keywords : Competency; Competency Based Approach; Competency Based Models; Internal Branding; Internal Communication; Internal Brand Communities; Person- Organisation-Fit; Internal Brand Commitment; Employee Lifecycle;

    Abstract : In the business environment of today, competency-based organisations with a people- centric focus are at large becoming the norm and replacing task-based firms. This shift is driven by the benefits which the organisation can gain from leveraging the skills, attitudes, values and behaviours of its staff, through a competency-based approach (CBA). READ MORE

  3. 22. The role of innovation resistance in the design of service innovations : A study on shared mobility services

    University essay from Uppsala universitet/Företagsekonomiska institutionen

    Author : Melanie Bieg; Mathilde Helgesson; [2019]
    Keywords : Innovation Resistance; Innovation Failure; Design Management; Service Design; Consumer Barriers; Shared Mobility;

    Abstract : According to innovation literature, between 50% and 90% of innovations fail. An explanation for failing innovations is offered by scholars in the field of innovation resistance, who argue that it is more relevant to pay attention to the reasons why consumers reject an innovation, rather than learning about their motivations to adopt a new product or service. READ MORE

  4. 23. User Experience and Its Importance in Banking Software: A Study of User Experience During Development

    University essay from Lunds universitet/Institutionen för elektro- och informationsteknik

    Author : Majlinda Haziri; [2019]
    Keywords : User Experience UX ; Front-End Framework; Model- View-Controller MVC ; Web Client; User Interface UI ; Technology and Engineering;

    Abstract : This study was conducted to provide an explanation as to why user experience is important when designing software, specifically for a banking company undergoing a complete redesign of their banking client. Neglecting the user experience design in the development of any application or webpage can lead to user frustration and abandonment. READ MORE

  5. 24. AUGMENTING THE REALITY : Can AR Technology Entice Consumer Engagement? A Quantitative Study

    University essay from Umeå universitet/Företagsekonomi

    Author : André Hellgren; Simon von Pongracz; [2019]
    Keywords : Augmented reality; consumer engagement; Technology Acceptance Model; Hype Cycle; perceived usefulness;

    Abstract : Today, advances in the technological sector spurs invention toward new heights. What can be achieved today was just decades ago science fiction. Recent years, augmented reality has emerged which is explained by Kipper & Rampolla (2012, p. 1) as a technology that combines the real world with virtual objects which creates a supplement to reality. READ MORE

  6. 25. Effect of eWOM on consumers purchasing decision making process

    University essay from Linköpings universitet/Institutionen för ekonomisk och industriell utveckling

    Author : Mohamad Alkhalil; [2019]
    Keywords : ;

    Abstract : People in the past were trying to get information through libraries, magazines or marketing agencies that were created specifically to attract consumers. In the age of the Internet people have been able to communicate with each other around the world after it was one-way communication in the pre-Internet age. READ MORE