Essays about: "Impulsive buying"

Showing result 6 - 10 of 23 essays containing the words Impulsive buying.

  1. 6. “Hurry! Use Summer20 and get 20% off your entire purchase, the offer is only valid for 24 hours” : A quantitative study on to what extent time-limited discount codes on Instagram provided by influencers affect Swedish consumer's impulse buying behavior

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Ejdo Begic; Martina Ladan; Alva Stjernholm; [2022]
    Keywords : Instagram; Influencer marketing; impulse buying; fashion products; price promotions; Swedish consumers;

    Abstract : Over the years Instagram has grown successfully to an online platform whereindividuals and companies are constantly present. It has become a marketplace wherecompanies frequently can reach out to their customers with marketing. As a result, thishas created an impact on consumers' impulse buying behavior. READ MORE

  3. 7. Impulsive Buying Behaviour on BNPL Services

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Ahmed El Sayed; Huaiyuan Wu; Cheuk Man Fung; [2022]
    Keywords : Consumer credit; BNPL; consumer behaviour; generation Z; impulsive buying; Business and Economics;

    Abstract : Title A quantitative study on the buying behaviour of Generation Z Keywords: Consumer credit, BNPL, consumer behaviour, generation Z, impulsive buying Background: The Buy now, pay later service has been developing rapidly in recent years and is being regarded as one of the fastest-growing modes of digital payments. There is an increasing number of online retailers and platforms partnering with payment solutions companies to offer an easy, seamless checkout experience for their customers. READ MORE

  4. 8. Exploring Food Waste in Private Households in Skåne

    University essay from Malmö universitet/Institutionen för datavetenskap och medieteknik (DVMT)

    Author : Jonas Gabrielsson; Maria Zaki; [2022]
    Keywords : ;

    Abstract : In 2020, 200 million children under the age of 5 were reported to be malnourished and between 720 and 811 million people around the world faced hunger. Yet, the global food production have the potential to feed every human being twice the amount required. So what is happening with all that food? 1. READ MORE

  5. 9. Impulse Purchase: Factors Antecedents and Post-purchase Satisfaction. : A Qualitative Study of Generation X and Generation Y.

    University essay from Umeå universitet/Företagsekonomi

    Author : Amélia Quicanga; Louis Ogbere; [2022]
    Keywords : Impulsive Buying; Consumer Behavior; Generation X; Generation Y; Post-Purchase Satisfaction;

    Abstract : The study of impulsive purchase is a facet of consumer behavior that has intrigued the interest of academics for decades. The research primarily focuses on the variables that influence this behavior, indicating the impact of various antecedents. READ MORE

  6. 10. Oops! I Did It Again... : Exploring consumers’ post-purchase emotions in regards to impulsive shopping and product returns online.

    University essay from Jönköping University/Internationella Handelshögskolan

    Author : Elin Jönsson; Rebecka Ölund; [2021]
    Keywords : Impulsive buying; post-purchase emotions; product returns; cognitive dissonance;

    Abstract : Background: The expansion of e-commerce and online orders have led to companies creating new marketing strategies, where impulsive purchases are important in order to boost sales. However, this also has negative aspects concerning overconsumption and the environmental impact. READ MORE