Essays about: "Impulsive buying"

Showing result 21 - 23 of 23 essays containing the words Impulsive buying.

  1. 21. The influence of culture on impulse buying : A cross-cultural study on impulse buying

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Tram Nguyen; Özden Aylin Cakanlar; [2016]
    Keywords : Impulsive buying; culture; power distance; individualism collectivism; uncertainty avoidance; masculinity femininity.;

    Abstract : Background: Impulse buying is increasingly grown and it creates up to 80% of all purchases in certain low involvement product categories. In Sweden, a Swede can spend 20000SEK a year for impulse shopping in average. On the other hand, impulse buying is calculated to be strongly grown in the emerging markets such as Vietnam and Turkey. READ MORE

  3. 22. Consumer Attitudes towards Push Notifications : As a Marketing Tool to Trigger Impulse Buying Behaviour in Smartphone Users

    University essay from Linnéuniversitetet/Institutionen för organisation och entreprenörskap (OE); Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Daníel Ýmir Rigollet; Hannah Kumlin; [2015]
    Keywords : marketing; entrepreneurship; mobile commerce; push notifications; impulse buying; retail; consumer behaviour;

    Abstract : This thesis takes the reader on an exploratory journey into the development of impulse purchasing behaviour stemming from the increased usage of web-connected smartphones. At an unprecedented rate, consumers are able to access businesses online, twenty-four hours a day, seven days a week, at their own convenience, without restrictions other than a connection to the World Wide Web. READ MORE

  4. 23. Impulsive Shopping Decisions - can they be predicted?

    University essay from Lunds universitet/Nationalekonomiska institutionen

    Author : Anna Bengtsson; [2007]
    Keywords : Buying behaviour; impulsivity; rational choice.; Economics; econometrics; economic theory; economic systems; economic policy; Nationalekonomi; ekonometri; ekonomisk teori; ekonomiska system; ekonomisk politik; Business and Economics;

    Abstract : This thesis aims to predict a model for determining impulsivity in shopping behaviour by testing the variables cognitive ability, tendency to be influenced by framing, mood, age, gender, education, income and ethnicity. The variables are assumed to be of importance for determining impulsivity in shopping behaviour on basis of previous theories and research. READ MORE