Essays about: "Industrial marketing"
Showing result 6 - 10 of 117 essays containing the words Industrial marketing.
-
6. Exploring Brand Equity through Digital Marketing : A multiple case study of B2B SMEs in the manufacturing and marketing consultant industry
University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)Abstract : The industrial marketing strategy in many industries has been largely influenced by the coming of digital marketing over the past decade. The trends are changing from the traditional to a digital era and companies are being forced by this digitalization shift. The manufacturing and marketing consultant industry is no exception. READ MORE
-
7. Polymerization of isatin towards polymers for anion exchange membranes and gas separation applications
University essay from Lunds universitet/Kemiska institutionenAbstract : In a world where the problem of energy resources, pollution and all aspects related to these issues becomes more and more dominant, a greater commitment is needed in the search for solutions. The goal of this project is to make a contribution to the research and development of new materials to reduce the environmental impact in some fields. READ MORE
-
8. Marketing AI in B2B relationships from an attentional perspective : A qualitative multiple case study on marketing managers from manufacturing and IT industries
University essay from Mälardalens universitet/Akademin för ekonomi, samhälle och teknikAbstract : Purpose: To explore the influence of marketing AI on marketing managers' attention allocation to leverage customer relationships in different business-to-business contexts. Method: Abductive approach and multiple case study, data collection was made by qualitative semi-structured interviews and secondary data collection. READ MORE
-
9. Proposition of a Framework for Measuring Meso-Level Product-Oriented Circularity : Case Study of the Swedish Automotive Industry
University essay from KTH/Skolan för industriell teknik och management (ITM)Abstract : Circularity is a trending topic in research and in marketing documents from companies, as this notion is essential to move towards sustainability. However, there is no tool assessing the circularity of a manufactured product at a meso-level, i.e. on the product’s perspective, even though the same kind of tools exists for environmental impact. READ MORE
-
10. Capturing the Digital Era: Utilizing Digital Technologies to Strengthen Marketing and Communication -A multiple case study of eight Swedish international industrial organizations
University essay from Göteborgs universitet/Graduate SchoolAbstract : Recent technological developments during the 21st century has enabled organizations to meet its customers in new ways, giving birth to the concept of digital marketing and communication. Digital marketing and communication activities have for a long period of time been a central part of B2C-organizations marketing strategy. READ MORE