Essays about: "Influencers"

Showing result 41 - 45 of 301 essays containing the word Influencers.

  1. 41. "I feel it’s very dystopian" : Exploring User Perceptions and Attitudes Towards Virtual Influencers

    University essay from KTH/Skolan för elektroteknik och datavetenskap (EECS)

    Author : Siddharth Mishra; [2023]
    Keywords : Virtual influencers; Design fictions; Computer-generated imagery; Social computing;

    Abstract : Virtual influencers (VIs), computer-generated characters, can act as a medium to influence followers on social media platforms. This is a relatively novel phenomenon, with popular VIs having over six million followers. This study investigates VIs from the perspective of human-computer interaction. READ MORE

  3. 42. Influencers, a company's blessing or curse?

    University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Author : David Bergdoff; Fabian Eriksson; [2023]
    Keywords : influencer marketing; endorsement; influencer types;

    Abstract : As influencer generated content leads to increased brand attitude and purchase intention, compared to traditional media, the use of influencers has become the norm in many companies' marketing strategy. However, what happens when the influencer gets in trouble? Companies' brand perception risks being indirectly affected by the scandals of associated influencers. READ MORE

  4. 43. Chatbots: Understanding the Implementation Framework. : A Multiple-case Study

    University essay from Karlstads universitet/Handelshögskolan (from 2013)

    Author : Lindqvist Daniel; Johansson Viktor; [2023]
    Keywords : artificial intelligence; ai; business; organization; chatbot; chatbots; machine learning;

    Abstract : Abstract This paper discussed the increasing use of artificial intelligence (AI) in various industries, particularly in the form of chatbots. Chatbots are AI-powered systems that interact with humans in order to support, collect, and deliver information. READ MORE

  5. 44. Enhancing Influencer Marketing Strategies through Machine Learning : Predictive Analysis of Influencer-Generated Interactions

    University essay from KTH/Skolan för elektroteknik och datavetenskap (EECS)

    Author : Olimpia Rivera; [2023]
    Keywords : Influencer Marketing; Affiliate links; Auto Machine Learning Framework; Predictive analysis; Influencer marketing; Affiliate länkar; maskininlärningsramverk; förutsägbar analys;

    Abstract : The field of influencer marketing has experienced rapid growth in recent years. However, uncovering the true effectiveness of this marketing approach remains a significant challenge. READ MORE

  6. 45. Strategies and Crisis Management Concerning the Cancel Culture in Influencer Marketing : A qualitative study on how influencers strategically prevents and tackles the phenomena cancel culture, along with the source for cancellation

    University essay from Jönköping University

    Author : Rebecka Danielson; Emilia Eriksson; Hanna Schongin; [2023]
    Keywords : Influencers; Cancel; Culture; Strategies; Crisis Management; Social Media;

    Abstract : Abstract  Background: Circumstances deemed immoral conduct within the influencer marketing industry provoke eloquent sentiments and originated the phenomenon referred to as cancel culture. In spite of the industry's expansion and influencer marketing growth in revenue, there is presently a scarcity of academic research on influencer strategies that manage the cancel culture within social media. READ MORE