Essays about: "Influencers"

Showing result 26 - 30 of 301 essays containing the word Influencers.

1. 26. Corporate Influencers as Communicators: Potential Challenges from an Organizational Perspective : A qualitative Study

   University essay from Karlstads universitet/Handelshögskolan (from 2013)

   Author : Laura Termöllen; [2023]
   Keywords : Corporate Influencer; Employee Advocacy; Employee Communication; Communicative Organization; Strategic Communication;

   Abstract : The communication environment in which organizations operate is changing, not least due to the increasing digitalization. With social media platforms growing importance in a professional context, employees can become potent communicators with strategic relevance for organizations. READ MORE

3. 27. Kant Stop the Kidfluencers : Moral Considerations in Using Children as Social Media Influencers

   University essay from Enskilda Högskolan Stockholm/Avdelningen för mänskliga rättigheter och demokrati

   Author : Anna Lenander; [2023]
   Keywords : Kidfluencing; child influencers; social media; ethics; Kantian ethics; virtue ethics; the commodification of childhood; UN Convention on the Rights of the Child; consent; advertising; regulations; limitations; children s rights; argumentative;

   Abstract : The practice of "kidfluencing," or using children as social media influencers to promote commercial products and services, raises ethical concerns about the commodification of childhood, them being viewed as products, and their rights falling between the gaps. This essay critically examines the moral dilemmas and challenges in regulating kidfluencing practices from a Kantian and virtue ethics perspective, analyzing the implications of commodifying childhood and the potential harm it can cause. READ MORE

4. 28. Brand equity in the Twitch streamers market : A quantitative study of David Aaker’s brand equity model.

   University essay from Linnéuniversitetet/Institutionen för marknadsföring och turismvetenskap (MTS)

   Author : Andreea Anchidin; Sofia Bigert; [2023]
   Keywords : Brand Equity; Brand Loyalty; Brand Awareness; Brand Associations; Perceived Quality Streamers; Influencers;

   Abstract : Purpose: This research aims to test the application of a customer-based brand equity model, based on Aaker´s well-known conceptual framework of brand equity in the context of streamers.  Design/Methodology- This research has used multiple linear regression to test the relationship between brand equity and brand loyalty, brand awareness, brand associations as well as perceived quality. READ MORE

5. 29. "You're completely brainwashed" : A qualitative study on toxic masculinity as expressed by a 'men's rights' influencers fanbase

   University essay from Umeå universitet/Sociologiska institutionen

   Author : Ellie Leandersson; [2023]
   Keywords : oxic masculinity; parasocial relationships; influencers; Reddit; the Red Pill; the Manosphere;

   Abstract : In this thesis I will use a ‘men’s rights’ influencers fanbase as an example of a new generation of people who values toxic and traditional masculinity. I will do so by doing a critical discourse analysis on 1200 comments from the platform Reddit, using Fairclough's three-dimensional model as inspiration. READ MORE

6. 30. Examine the Impact of Attractiveness of Social Media Influencers on Douyin User Purchase Intentions: A Quantitative Study of Sportswear Industry

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Zehui Sun; Xiaoyuan Cheng; [2023]
   Keywords : Social media influencer; Influencer marketing; Source attractiveness; Consumer attitude; Purchase intention; Business and Economics;

   Abstract : Thesis purpose: The objective is to understand the impact of social media influencers’ familiarity, likeability and similarity on the purchase intention of Douyin users, particularly in the sportswear industry. Methodology: This study has utilised a quantitative method based on a positivist philosophical position, and followed a deductive approach. READ MORE