Essays about: "Intangible benefits"

Showing result 16 - 20 of 57 essays containing the words Intangible benefits.

  1. 16. Three principles for evaluating co-produced climate services

    University essay from Lunds universitet/Avdelningen för Riskhantering och Samhällssäkerhet

    Author : Mathilda Englund; [2021]
    Keywords : climate change adaptation; transdisciplinary research; participatory research; evaluation method; research impact evaluation; Social Sciences;

    Abstract : As climate change impacts unfold across the globe, growing attention is paid towards producing climate information that supports evidence-based adaptation efforts. The use of such scientific knowledge remains limited in practice. READ MORE

  3. 17. Concretizing and legitimizing brand equity as a strategic investment : A qualitative study in the Swedish retail industry

    University essay from Umeå universitet/Företagsekonomi

    Author : Emil Arljung; Axel Eklund; [2020]
    Keywords : brand equity; shareholder value; retail;

    Abstract : The retail industry has seen an immense increase in competition. Brands are becoming more similar, which makes it essential for firms to differentiate themselves against their competitors. The brand is considered the company's biggest intangible asset, possessing an array of different values for the company. READ MORE

  4. 18. Cause-brand alliances in the fashion industry : The challenging road after the alliance is over. A case study on Gina Tricot’s CBA with UNICEF

    University essay from Uppsala universitet/Företagsekonomiska institutionen

    Author : Dora Filipovic; [2020]
    Keywords : Brand equity; Cause-brand Alliance; CBA; sustaining brand equity; Brand alliance;

    Abstract : Purpose:                       The purpose of this study is to identify, define and describe the challenges of sustaining positive brand equity gained as an outcome of Cause-brand alliances. Therefore, this study is conducted from the perspective of companies engaging in Cause-brand alliances, with the aim to provide academic and managerial implications of managing brand equity over time following a Cause-brand alliance. READ MORE

  5. 19. Examining Strategic Planning and Use of Intellectual Capital through Spectacles : A study on how small businesses implement intellectual capital into their strategic planning using cases of independent optical firms

    University essay from Umeå universitet/Företagsekonomi

    Author : Piia Hyytiä; Emma Karvik; [2020]
    Keywords : Strategic Planning; Intellectual Capital; SME; Implementation; Management; Optical Industry; Accounting;

    Abstract : In the business world of today and the knowledge-based economy that we are living in, with challenges such as digitalization and globalization, traditional sources of competitive differentiation are being stripped away. Due to this more businesses have started realizing their core capability to be the invisible assets of their firm rather than the visible ones. READ MORE

  6. 20. Recruiting and retaining labour in agricultural businesses : a multiple case study of employer branding in swedish agriculture

    University essay from SLU/Dept. of Economics

    Author : Marcus Engvall; Olof Krumlinde; [2020]
    Keywords : employer branding; employee value proposition; farmers; farming; human resources; marketing; word-of-mouth;

    Abstract : There is an increasing need for competent workforce in the agricultural sector, but a lack of potential candidates on the labour market. In June 2017, the Swedish state adopted a new national food strategy. This strategy points out the direction of the Swedish food policy until 2030. READ MORE