Essays about: "Internationalization as a strategy process"

Showing result 16 - 20 of 60 essays containing the words Internationalization as a strategy process.

  1. 16. Formation of market entry strategy with an interest in decision-making : A case study in a B2B context

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Anna Nilsson; Melanie Sala; [2018]
    Keywords : Strategy; Decision-making process; Foreign Market Entry;

    Abstract : Today’s business environment is growing at an increasing pace, pushing firms to internationalize. Foreign market entry has thereafter been a well-researched field by scholars. READ MORE

  3. 17. To Invest, or Divest, the Enternal Internationalization Question? : The impact of external factors on Swedish SMEs

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Jesper Langhof; Simon Olsson; [2018]
    Keywords : External factors; Swedish SMEs; Internationalization; Export performance; Investment; Divestment;

    Abstract : The purpose of this thesis is to provide the reader with a deeper understanding of what impact external factors could have on international active Swedish SME’s. Since these factors influence the firm throughout the internationalization process we will investigate how firms mitigates the impact of external factors at later stages in the internationalization process. READ MORE

  4. 18. Internationalization strategy choice for micro-multinationals: a development framework

    University essay from KTH/Industriell ekonomi och organisation (Inst.)

    Author : Gines Sanchez Navarro; [2018]
    Keywords : Blockchain; Business Internationalization; Foreign Market Entry Modes; Micro-Multinationals; Resource-; Blockchain; Business Internationalization; Utländska marknadsposter; Mikromultinationella; Resource-Based View; VRIO verktyg;

    Abstract : Micro-multinational is a relatively new term and there are still very few studies about how micro-multinationals choose their foreign entry market modes when internationalizing. This thesis attempts to add new knowledge filling the gap between the internal resources of a company and the foreign entry market mode selected for its internationalization process. READ MORE

  5. 19. Internationalization through E-commerce within the Fashion Industry. A case study of Swedish fashion companies’ e-commerce abroad

    University essay from Göteborgs universitet/Företagsekonomiska institutionen

    Author : Sara Nilsson; Melina Amel Sayyah; [2017-08-29]
    Keywords : ;

    Abstract : E-commerce has evidently created new ways of conducting business and it could be argued that e-commerce has erased all national borders, adding a new dimension to the process of internationalization. The phenomenon of e-commerce is especially visible within the fashion industry. READ MORE

  6. 20. Establishing a Swedish business in Poland Studying institutional and rational aspects of internationalization in the case of Build AB, a Swedish construction company

    University essay from Göteborgs universitet/Graduate School

    Author : Daniel Flisak; [2017-07-05]
    Keywords : Internationalization; Sweden; Poland; Business environment; Special economic zones; insecurity; Pressure; Institutional entrepreneurship;

    Abstract : Internationalization is a topic that has been studied widely but often by considering the rational aspects of it only even though the institutional ones also are of importance. Here, a combination of the rational and institutional aspects is studied in order to understand organizations when they establish on a foreign market. READ MORE