Essays about: "Internationalization as a strategy process"

Showing result 6 - 10 of 60 essays containing the words Internationalization as a strategy process.

1. 6. Cultural awareness for competitiveness in the global market  IKEA’s Japan adventures as case study

   University essay from Linnéuniversitetet/Institutionen för organisation och entreprenörskap (OE)

   Author : Yulia Lindholm; [2022]
   Keywords : Culture; Culture awareness; Globalization; Marketing Mix; Adaptation; Standardisation; Case Study;

   Abstract : In internationalisation, entering new markets is a challenging and risky process.  There are various factors to consider when planning a strategic approach to meet the demand and preferences of customers in a foreign market. To meet this challenge, knowledge of the new market plays a major role in the outcome of internationalization. READ MORE

3. 7. The Motives behind Internationalization for Swedish Small and Medium Enterprises Within the Cleantech Industry

   University essay from Göteborgs universitet/Företagsekonomiska institutionen

   Author : Joanna Haraldsson; Andreas Törnblom; [2021-11-01]
   Keywords : cleantech; internationalization; small-medium enterprises SMEs ; motives; difficulties; the environmental movement;

   Abstract : For the last decades, environmental threats have been more present than ever before. This has resulted in a worldwide discussion on how environmental degradation can be prevented. Some science believes cleantech is a possible solution to reverse the negative emission trend, combined with political legislation. READ MORE

4. 8. CSR- leading the way or not? A comparative study about how CSR can influence SMEs internationalization process within the food industry

   University essay from Göteborgs universitet/Graduate School

   Author : Hanna Eurenius; Katarina Hedencrona; [2021-06-28]
   Keywords : SME Internationalization; CSR Strategy; International Market Selection IMS ; Entry Mode Selection EMS ;

   Abstract : Due to increased globalization and increased sustainability awareness, Small and Medium-Sized Enterprises (SMEs) have become increasingly internationalized, as well as more involved in addressing sustainability issues. Therefore, the aim of this paper is to examine how Corporate Social Responsibility (CSR) Strategy influences the internationalization process for SMEs operating within the food industry. READ MORE

5. 9. Can they do it all? : A multiple case study of how clusters can support the process of internationalizations for small- and medium sized organizations in Gävleborg.

   University essay from Högskolan i Gävle/Avdelningen för ekonomi

   Author : Bernard Kofi Sekyere; Sandra Sjöberg; [2021]
   Keywords : Cluster; Support system; Small- and medium sized organizations; SME; Internationalization;

   Abstract : Aim: The purpose of the study was to find out how clusters can assist small- and medium sized organizations to expand to the international market.    Method: A qualitative approach was used in this study where the primary data was collected with the help of semi structured interviews. READ MORE

6. 10. Going green across borders : A study on the impact of green marketing on the internationalization of SMEs

   University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

   Author : Raphael Brunner; Soraya Norouzi; [2021]
   Keywords : Green Marketing; Green Marketing Matrix; internationalization; SME; competitive advantage;

   Abstract : In recent years, the aspects of sustainability and environmental friendliness have taken on an increasingly large role in our society and due to climate change and scarcity of resources, green technologies are growing. As the consequence, this ongoing trend has affected the business environment. READ MORE