Essays about: "Internationalization as a strategy process"

Showing result 21 - 25 of 60 essays containing the words Internationalization as a strategy process.

  1. 21. Exploring the Internationalization Process : The Evolvement of the Internationalization Process in a Swedish Family Business

    University essay from Högskolan i Jönköping/Internationella Handelshögskolan

    Author : Erik Friberg; Simon Vestlund; [2017]
    Keywords : Family Business; SME s; Strategic Decisions; Internationalization Process; Single Case Study Research;

    Abstract : A decision regarding internationalization is seldom a small decision in a company, especially if the company is a small-medium sized family businesses. This factor taken together with the need for a deeper understanding of family businesses leads this thesis into the research of the internationalization process of a family business. READ MORE

  3. 22. IKEA marketing entry strategy in China

    University essay from Högskolan i Jönköping/IHH, Företagsekonomi

    Author : JIANG LINGXIU; [2017]
    Keywords : IKEA; marketing entry strategy; internationalization;

    Abstract : Nowadays, with the big background of economic globalization, economic isolation became impossible, therefore,internationalization is necessary for development of enterprise. IKEA is a Swedish multinational group which wasfounded in 1943. READ MORE

  4. 23. Expectations vs Reality: The Luring of the Red Dragon : The study of the Chinese institutional environment as perceived by Swedish SMEs

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Dasa Fridrichova; Elizabeth Pritchard; [2017]
    Keywords : Institutional theory; Institutional influence; Institutions; Perception; Swedish SMEs; Production costs; SME Internationalization; Entry modes.;

    Abstract : Since the expansion of globalization, and the opening up of the Chinese market in particular, over the last 15 years or so, Swedish SMEs have had to face increasing international competition for market share of their products and skills. In order to compete successfully, Swedish SMEs are increasingly looking to establish manufacturing units in Asian and other countries, which offer the prospect of lowering production costs and thereby increased profits. READ MORE

  5. 24. Vad gör en god temaparksdesign? : en förstudie, teorigenomgång och gestaltningsförslag av en framtida expansion för Liseberg

    University essay from SLU/Dept. of Landscape Architecture, Planning and Management (from 130101)

    Author : Andrèe Olsson; [2017]
    Keywords : temapark; nöjespark; tematiserade landskap; rekreativa platser; Göteborg; Liseberg; Disneyland; Six Flags; Cedar Fair;

    Abstract : Tematiserade landskap har varit en del av mänsklighetens historia i över 4000 år. Iscensatta landskap användes tidigt i parker och föranledde uppförandet av marknader och sedermera lustträdgårdar. READ MORE

  6. 25. Going international - firm internationalization support and the relevance of business networks : A comparison between Germany and Sweden

    University essay from Linnéuniversitetet/Institutionen för organisation och entreprenörskap (OE)

    Author : Jasmin Brundtke; [2017]
    Keywords : SME internationalization; internationalization support; networks;

    Abstract : Background: Globalization is well known in the business world and more and more firms, especially larger ones, are expanding into other countries. Though SMEs represent the largest share with about 99% of firms contributing to the wealth of import or export reliant countries, the majority is not taking the chance to grow by going international. READ MORE