Essays about: "Internet memes"

Showing result 6 - 10 of 16 essays containing the words Internet memes.

1. 6. Weapons of Brand Destruction: Exploring the different methods and strategies used by Online Anti-Brand Communities aimed to harm brands

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Andrés Emilio Garcia Raffo; Niklas Kjellander; [2022]
   Keywords : Brand Community; Anti-Brand Community; Brand Dislike; Consumer-activism; Business and Economics;

   Abstract : Aim: The aim of this paper was to shed light on the different methods/strategies that Anti-Brand Communities (ABCs) use in order to cause harm to particular brands. Purpose: The purpose of this paper is to offer assistance to brand managers through Anti-Brand Community-insights, as a means of combating the increasingly growing number of ABCs. READ MORE

3. 7. $GME To The Moon : Mapping Memetic Discourse as Discursive Strategyin Reddit Trading Community r/WallStreetBets during the GameStop Short Squeeze Saga

   University essay from Stockholms universitet/JMK

   Author : Simon Olofsson; [2021]
   Keywords : internet memes; memetic discourse; Reddit; r wallstreetbets; WSB; GameStop; GME; meme stock; memestock; short squeeze; activist trading; social movements; connective action; critical discourse analysis; CDA;

   Abstract : As social media has emerged to become a key site for contemporary communications and cultural production, the internet meme has penetrated every level of social networking online. Albeit being a global phenomenon with pervasive discursive power in a number of fields ranging from humour to international politics and cyber warfare, comparatively little research has been made into how internet memes work on the discursive level of identity formation and their influence on the formation of internet-based social movements. READ MORE

4. 8. It’s just a meme bro! : How memes in marketing communication affects brand personality

   University essay from Högskolan Kristianstad/Fakulteten för ekonomi

   Author : Alban Krasniqi; Victor L. Palmstadius; [2021]
   Keywords : Brand personality; A New Measure of Brand Personality; secondary associations; memes; marketing communication;

   Abstract : Internet memes have in recent years become a prevalent phenomenon which brands have now started to use in their marketing communication efforts. Previous brand personality research suggested that communication style can change a brand’s perceived personality from a consumer’s perspective. READ MORE

5. 9. Internet as Aesthetic Medium

   University essay from Uppsala universitet/Avdelningen för estetik

   Author : Renata Šparada; [2021]
   Keywords : aesthetics; internet; aesthetic medium;

   Abstract : The dissertation explains the internet as an aesthetic medium, authorship in the medium and platforms’ influence on the medium’s aesthetic function. This is achieved by analysing the actual art that uses the internet as an aesthetic medium. READ MORE

6. 10. An Exploration of Satirical Internet Memes Effect on Brand Image

   University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

   Author : Klara Gradin; Christopher Kontio; Melker Pripp; [2020]
   Keywords : Marketing; memes; brand image;

   Abstract : The owner(s) of a brand decide the attributes of the brand, such as name, color, shape, logotype and values. They have the power and control on what they are communicating to the consumers.  However, consumers can freely interpret any information that is being communicated towards them and shape their own perception of the brand. READ MORE