Advanced search

Found 2 essays matching the above criteria.

1. 1. Time is Tik(Tok)ing: An Insight on Contemporary Media Consumer Behavior - An exploratory study on user-generated content’s potential impact on contemporary media consumption

   University essay from Göteborgs universitet/Graduate School

   Author : Hilal Ahmad; Isak Rydén; [2023-07-03]
   Keywords : Media consumption; user-generated content; fast media; TikTok; addictive behavior; trends; media multitasking; social TV;

   Abstract : The drastic entrance and growth of TikTok during the last years have introduced new ways of consuming entertainment which has been adopted by individuals globally. Due to its novelty this type of media consumption is a rather understudies subject, which is why this study will explore new tendencies and behaviors occurring among consumers to provide inspiration for further research. READ MORE

3. 2. Influencer or Human Billboard? : A study on defining influencer credibility on the Swedish market

   University essay from Linnéuniversitetet/Ekonomihögskolan, ELNU

   Author : Mikael Bergh; Albin Eklöf; Isak Rydén; [2021]
   Keywords : Influencer marketing; credibility; influencer size; purchase intention.;

   Abstract : The drastic growth of the influencer market has spiked an interest in defining the significance of influencer credibility (IC). This thesis primarily aims to identify which drivers of IC are important to Swedishconsumers and how these can impact purchase intention (PI). READ MORE