Essays about: "Joakim Friberg"

Found 1 essay containing the words Joakim Friberg.

  1. 1. Modeling Customer Lifetime Value in the Telecom Industry

    University essay from Lunds universitet/Produktionsekonomi

    Author : Peter Flordahl; Joakim Friberg; [2013]
    Keywords : Customer Lifetime Value; CLV; Telecom; Churn; Retention; Ordered Probit Regression; Simulation; Technology and Engineering;

    Abstract : Background The fierce competition in the telecom industry makes operators heavily invest in acquiring new customers. This is most often done with marketing campaigns and subsidies of handsets. But to be truly profitable, it is crucial not only to attract new customers, but also to make sure they retain with the company for as long time as possible. READ MORE