Essays about: "Josefine Pålsson"

Found 2 essays containing the words Josefine Pålsson.

  1. 1. Staying Exclusively Connected : A qualitative study on how the modern luxury consumer experience luxury brands in a social media environment

    University essay from

    Author : Josefine Pålsson; Hannah Holtmo; [2022]
    Keywords : Luxury brands; Generation Z; Social media; Consumer experience. ; Lyxvarumärken; Generation Z; Social media; Konsumentupplevelse.;

    Abstract : The purpose of this thesis was to study how the modern luxury consumer, Generation Z, experiences luxury brands in a social media environment. The theoretical framework presents previous research that has been on the topics of luxury brands, Gen Z, social media and consumer experience. READ MORE

  3. 2. More Bang for the Buck

    University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Author : Elisabeth Pålsson; Josefine Wallin; [2016]
    Keywords : Advertising Approach; Advertising Equity; Content Marketing; Format Attitude; Message Equity;

    Abstract : The advertising industry is evolving. With increasing clutter, changing consumer behaviors and the rise of new advertising formats brands are forced to increasingly rely on consumers to voluntarily approach their advertising. Content marketing is especially interesting in connection to the evolving advertising industry. READ MORE