Essays about: "Julia Schönström"

Found 2 essays containing the words Julia Schönström.

  1. 1. Don’t Mess with My Milk! The Mystery of Spectacular Mundane Consumption

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Katrin Humal; Julia Schönström; [2016]
    Keywords : mundane consumption; everyday consumption; local identity; centre-periphery; milk; Business and Economics;

    Abstract : This study aims to deepen the understanding of mundane consumption by examining hidden meanings in the case of the Milk Uprising, when sharp decreases in the availability of Skånemejerier’s milk in Scania, Sweden, in 2009 ignited a major consumer revolt. We argue that existing literature is inadequate to explain this case where mundane consumption all of a sudden became spectacular, and that such a case presents a great opportunity for deeper exploration of the role that everyday consumption has in people’s lives. READ MORE

  3. 2. Am I a Barbie girl? Mattel’s fight for Barbie’s reputation

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Sabrina Dettmering; Irene Grimani; Antonia Reinauer; Julia Schönström; [2015]
    Keywords : Business and Economics;

    Abstract : .... READ MORE