Essays about: "Linn Norell"

Found 1 essay containing the words Linn Norell.

  1. 1. How Brand Relationship Affects Brand Forgiveness : A Qualitative Study within the Retail Industry in a Swedish Cultural Setting

    University essay from Högskolan i Jönköping/IHH, Företagsekonomi

    Author : Amanda Ledin; Linn Norell; Johanna Thorell; [2016]
    Keywords : Brand Forgiveness; Brand Relationship; Consumer Forgiveness; Service Failures; Negative Publicity; Service Recovery; Forgiveness Strategies; Branding; Brand Management;

    Abstract : Purpose - Existing research of forgiveness has received substantial notice in the field of psychology. Nevertheless, less is known about forgiveness within a business context. READ MORE