Essays about: "Consumer Forgiveness"

Found 3 essays containing the words Consumer Forgiveness.

1. 1. What Does it Take to Forgive? : A study about what impacts brand forgiveness after a transgression

   University essay from Uppsala universitet/Företagsekonomiska institutionen

   Author : William Lindquist; Erik Singer; [2022]
   Keywords : Brand image; Brand forgiveness; Transgression; Generational cohort theory; Generation X; Generation Z; Social media; Consumption behavior; Negative word-of-mouth;

   Abstract : No one is perfect, and that includes the brands that we use. Therefore, there will inevitably come a time in a brand’s existence where a transgression occurs that will harm their relationships with its customers. The decision to forgive a brand after a transgression is a complex and individual process that evolves over time. READ MORE

3. 2. Factors Influencing Consumer Forgiveness : A comparative study of two generational cohorts in a Swedish cultural context

   University essay from

   Author : Josefin Nordgren; Ida Pärson; Alice Hyllstam; [2017]
   Keywords : ;

   Abstract : .... READ MORE

4. 3. How Brand Relationship Affects Brand Forgiveness : A Qualitative Study within the Retail Industry in a Swedish Cultural Setting

   University essay from Högskolan i Jönköping/IHH, Företagsekonomi

   Author : Amanda Ledin; Linn Norell; Johanna Thorell; [2016]
   Keywords : Brand Forgiveness; Brand Relationship; Consumer Forgiveness; Service Failures; Negative Publicity; Service Recovery; Forgiveness Strategies; Branding; Brand Management;

   Abstract : Purpose - Existing research of forgiveness has received substantial notice in the field of psychology. Nevertheless, less is known about forgiveness within a business context. READ MORE