Essays about: "Luxury Value Perception"

Showing result 11 - 14 of 14 essays containing the words Luxury Value Perception.

  1. 11. The Paradox of Luxury : A perspective on luxury value and consumer behavior

    University essay from Uppsala universitet/Företagsekonomiska institutionen

    Author : Philip Lundén; Oscar Modig; [2015]
    Keywords : Luxury value; consumer behavior; contextual value; concept of luxury; marketing and luxury clothing.;

    Abstract : There must be a human factor to explain the lack of logic in luxury consumption. This irrational behavior is subject to explanation in this thesis, using values to map a framework where hopefully, conclusions can be drawn regarding how values drive people to consume luxury clothing. READ MORE

  3. 12. Customers’ Emotions and their Impact on Quality Development of Products : with Environmental Implications

    University essay from Företagsekonomiska institutionen

    Author : Dushko Boceski; [2013]
    Keywords : survival value; emotion; functional; quality; development; non-functional; luxury; biased perception; price; wellbeing; living environment; behavioral economics;

    Abstract : The contemporary society reflects with countless of non-functional, i.e. luxurious, products which, with their redundant property, have a wasteful or negative impact on customers’ survival value and their living environment. READ MORE

  4. 13. Sailinnovation : Sailing into a Blue Ocean

    University essay from Ekonomihögskolan, ELNU

    Author : Camilla Andersson; Nadja Nardini; [2010]
    Keywords : ;

    Abstract : Abstract The Luxury Sailing Yacht industry has been severely affected by the global economic crisis since several Luxury Sailing Yacht companies have experienced significant downturn. There is an increasing number of companies, which are moving the world into a more innovationbased economy since it offers more opportunities. READ MORE

  5. 14. The launch of a new car from a premium brand under pressure - defining consumers’ perception of a brand

    University essay from Institutionen för ekonomi

    Author : Serap Kocacenk; Sara Rubenstein; [2007]
    Keywords : ;

    Abstract : The view of a brand and brand image can be based on a numerous different factors. It is however largely due to historical associations in consumer’s mind and the symbolic value at an emotional level which has been build over the years. READ MORE