Essays about: "Luxury Value Perception"

Showing result 6 - 10 of 14 essays containing the words Luxury Value Perception.

1. 6. DEFINING CONSUMER VALUE : A study of the effect of Chinese-manufacturing on consumers in luxury fashion

   University essay from Stockholms universitet/Företagsekonomiska institutionen

   Author : Roy Hoang; Tina Heidari; [2019]
   Keywords : ;

   Abstract : The country-of-origin aspect adds value of a place-image, which luxury brands use as a business strategy resulting the delocalization of luxury brands to be viewed seen as devaluing the brands’ origin and aesthetics. Hence, subjectivity of luxury. Luxury brands are moving their production to China, yet the demand for luxury brands item remains. READ MORE

3. 7. To Buy or Not to Buy? : A Study on the Price Discount on Luxury Goods, Chinese Consumers’ Luxury Perception, and Purchasing Behavior

   University essay from Uppsala universitet/Företagsekonomiska institutionen

   Author : Yang Lu; Yue Yuan; [2018]
   Keywords : Luxury; Consumer Perception; Luxury Value; Willingness to buy; China; Price Reduction;

   Abstract : As the Chinese luxury market has become one of the biggest in the world, this thesis seeks to investigate the relationship between the luxury perception of Chinese consumers and their willingness to buy under the price reduction. Drawing from Wiedmann’s concepts of luxury values, we propose a framework to measure the luxury value perception of Chinese consumers through the functional, individual, and social dimensions. READ MORE

4. 8. We Are What We Buy : An exploratory study of how young Swedish consumers construct their identities through luxury consumption

   University essay from Högskolan i Jönköping/IHH, Företagsekonomi

   Author : Julia Henriksen; Paulina Henriksson; Linn Wadsten; [2018]
   Keywords : Identity; consumer identity; luxury consumption; social status; The Elite; Nouveaux Riches; conspicuous consumption; Prestige-seeking consumer behavior; Dimensions of luxury value perception;

   Abstract : Abstract Problem: Previously, only few wealthy individuals had the opportunity to engage luxury consumption. Today, money and time is a lot more dispersed and thus give the regular citizen a chance to purchase luxury goods. READ MORE

5. 9. Consumer Perception of the Value of Brand Heritage

   University essay from

   Author : Norell Elin; Larsson Emma; [2017]
   Keywords : Brand Heritage; Consumer Perceived Value; Consumer Perceived Value of Brand Heritage; Luxury fashion brands.;

   Abstract : Brand heritage and consumer perceived value are two concepts which separately have received a growing interest among academics for quite some time. However both of them combined, hence consumers’ perception of the value of brand heritage is a relatively unexplored field of research. READ MORE

6. 10. Value Based Segmentation of Luxury Consumption : Behavior among Iranian Employed Women

   University essay from Luleå tekniska universitet/Institutionen för ekonomi, teknik och samhälle

   Author : Sara Mehrabi; Roxana Zahedi; [2016]
   Keywords : ;

   Abstract : Luxury market has a continuous growth that proves the increasing demand of luxury around the world despite recession or other similar problems. For this reason luxury concept has been studied from several aspects in different regions around the world; but as the concept of marketing and consumer behavior can be customized based on culture and peoples beliefs and values in every region of the world; local studies are necessary for marketers and business owners in order to penetrate in different markets. READ MORE