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Showing result 1 - 5 of 43 essays matching the above criteria.

  1. 1. A comparative study: How are European fast-fashion and high-end fashion brands adapting their marketing strategy for the Japanese market?

    University essay from Göteborgs universitet/Företagsekonomiska institutionen

    Author : Amanda Hansson; Tobias Stenström; [2023-06-28]
    Keywords : : luxury fashion; budget fashion; Japanese fashion; marketing mix; Japanese culture; consumer behavior;

    Abstract : The study investigated how European fashion brands adapt their marketing strategies to the Japanese market. The culture in Japan differs from Europe, in which advertisements, commercials and other promotional tools risk getting misinterpreted or perceived as offensive. READ MORE

  3. 2. The Devil Wears (New) Prada

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Hanna Björkman; Elsa Spenninge; [2023]
    Keywords : identity projects; self-presentation; luxury fashion rental; Consumer Culture Theory; access-based consumption; luxury fashion; Impression Management; Social Distinction; the extended self; Business and Economics;

    Abstract : In contemporary society, it is emphasised that ownership of clothing plays a crucial role in construction- and presentation of personal identities. With the rise of sustainable consumerism and the sharing economy, access-based consumption has emerged as a notable trend, offering individuals temporary access to non-exclusively owned clothing. READ MORE

  4. 3. Digital Dimension of Luxury Automotive Brands: A multiple case study investigating hedonic value creation online

    University essay from Linnéuniversitetet/Institutionen för marknadsföring och turismvetenskap (MTS)

    Author : Sara Horvath; Betty Sandberg; [2023]
    Keywords : Luxury Brands; Automotive Industry; Value Creation; Hedonic Value; Customer Experience; Digital Touchpoints; Customer Journey;

    Abstract : In recent years, there has been a notable shift in the conventional strategies employed by luxury automotive brands towards a more digitalized customer journey. This shift reflects the changing landscape of consumer behavior and the growing influence of technology in shaping customer experiences. READ MORE

  5. 4. Invisible Landscapes : Signs and Illusions in the Perfumery of Jean-Claude Ellena

    University essay from Uppsala universitet/Konstvetenskapliga institutionen

    Author : Victor Langer; [2023]
    Keywords : Perfumery; Semiotics; Olfaction; Jean-Claude Ellena; Hermès; Roland Barthes;

    Abstract : This study explores the potential of semiotics in the non-visual realm of perfumery, focusing on the work of French perfumer Jean-Claude Ellena. Utilizing Roland Barthes’ three levels of signification as a theoretical framework – as presented in his essay Rhétorique de l’image – it analyzes the linguistic, denotative and connotative aspects of three perfumes created by Ellena for the French luxury house Hermès: Un Jardin en Méditerranée, Un Jardin sur le Nil and Un Jardin Après la Mousson. READ MORE

  6. 5. Automating Deployments of Trusted Execution Environments

    University essay from KTH/Skolan för elektroteknik och datavetenskap (EECS)

    Author : Gidófalvy Gordon Zsolt; [2023]
    Keywords : hardware TEE; Intel SGX; AMD SEV; SEV-SNP; automation; configuration management; Ansible; scripting; OS dependency management; automation tooling; system tooling; system administration; hardware TEE; Intel SGX; AMD SEV; SEV-SNP; automatisering; konfigurationshantering; Ansible; skript; hantering av OS-beroenden; verktyg för automatisering; systemverktyg; systemverktyg; systemadministration; hardware TEE; Intel SGX; AMD SEV; SEV-SNP; automatisering; konfigurationshantering; Ansible; skript; hantering av OS-beroenden; verktyg för automatisering; systemverktyg; systemverktyg; systemadministration;

    Abstract : Hardware-based TEEs (Trusted Execution Environments) are gaining adoption and becoming more prevalent in today’s computing landscape. In a cloud-native world, where everything runs on ephemeral compute, having the luxury of experts setting up computation environments before running a workload is no longer a possibility. READ MORE