Essays about: "S-commerce"

Found 3 essays containing the word S-commerce.

  1. 1. Electronic commerce : Consumers’ perception of mobile social commerce in Sweden

    University essay from Linnéuniversitetet/Institutionen för informatik (IK)

    Author : Sadaoui Mehenni; [2020]
    Keywords : E-commerce; M-commerce; S-commerce; MS-commerce; Consumers’ perception; Shopping motivation; UTAUT2;

    Abstract : The evolution of mobile telephony and social media platforms gave birth to different new concepts of electronic commerce (e-commerce), such as mobile commerce (m-commerce) and social commerce (s-commerce). In 2014 a new concept called mobile social commerce (mscommerce) was introduced. READ MORE

  3. 2. Social commerce - A user-centered design approach

    University essay from Lunds universitet/Ergonomi och aerosolteknologi

    Author : Hampus Johansson; [2019]
    Keywords : user-centered design; social commerce; social commerce design; e-commerce; social media; Technology and Engineering;

    Abstract : Social commerce (s-commerce) is a new paradigm for electronic commerce (e- commerce) where sociability, such as reviews and forums, is introduced into the e-commerce context. Previous research point to s-commerce design as a topic that needs more research, and that creating user-centered s-commerce websites is cumbersome and a hindrance for s-commerce adoption. READ MORE

  4. 3. Social Media Marketing System Aiming at Increasing Purchase Intentions on B2c E-Commerce Sites

    University essay from Linnéuniversitetet/Institutionen för medieteknik (ME)

    Author : Ela Danieli; [2016]
    Keywords : Social Media; Social Media Marketing; Social Media Marketing System; E-commerce; B2C; Social Commerce; S-commerce; Online Purchase Intentions; Trust; Social Trust;

    Abstract : The purpose of this thesis is to analyse and to explore how B2C e-commerce businesses could use social media marketing strategies to increase their consumers purchase intentions on their sites. Findings enabled the development and research of a comprehensive social media marketing system which includes a general set of components and tools aiming at increasing purchase intentions on such sites. READ MORE