Essays about: "MANAGING MEDIA"

Showing result 21 - 25 of 90 essays containing the words MANAGING MEDIA.

1. 21. Investigating the use of plastic bags in Lagos, Nigeria

   University essay from Uppsala universitet/Institutionen för geovetenskaper

   Author : Margaret Ojochide Aligbe; [2021]
   Keywords : Sustainable Development; plastic bags; alternatives; flooding; plastic bag prohibition bill; public participation;

   Abstract : Lagos State in Nigeria is faced with the massive problem of waste from plastic bags which causes the yearly flooding displacing thousands of residents and causes diseases like malaria. Plastic bags which became popular because of their versatility, affordability and durability have now become a major source of environmental degradation requiring the use of more environmentally friendly alternatives like Jute, woolen bags, and biodegradable types of plastic. READ MORE

3. 22. Managing brand equity during an ongoing pandemic : A qualitative study in the tourism- and hospitality industry during covid-19

   University essay from Luleå tekniska universitet/Institutionen för ekonomi, teknik och samhälle

   Author : Josefine Henriksson; Ola Karlsson Eriksson; [2021]
   Keywords : Tourism- and hospitality industry; Brand equity; Covid-19; Branding in social media;

   Abstract : The aim for this study was to explore how small and medium enterprises (SMEs) in the Swedish tourism and hospitality industry have managed their brand during the covid-19- pandemic. To fulfill the aim the following research questions were asked; “How have SMEs in the tourism- and hospitality industry managed their brand equity during the covid-19 pandemic?” and “How have SMEs in the tourism- and hospitality industry worked with branding in social media to cope with the pandemic?”. READ MORE

4. 23. "Who writes the rules on the internet?" - The conversation about Facebook in German news media between 2012 and 2021

   University essay from Lunds universitet/Institutionen för strategisk kommunikation

   Author : Wencke de Vries; [2021]
   Keywords : Facebook; discourse analysis; strategic communication; corporate hypocrisy; perception; Social Sciences;

   Abstract : Facebook is one of the most powerful internet companies worldwide with little to few alternatives on the market. With the power and size, scandals are part of the company’s history, and the public perception is ever-changing. READ MORE

5. 24. The value of communication in the pop music industry: The value communication practitioners provide for artists and the communicative value independent artists provide for themselves.

   University essay from Lunds universitet/Institutionen för strategisk kommunikation

   Author : Emma Gustafsson; Sanna Hansson; [2020]
   Keywords : value; communication; promotion; music industry; digital; strategic; Social Sciences;

   Abstract : The value of communication in the pop music industry In this study, we aim to examine communication, and mainly promotion, within the pop music industry. The purpose is to investigate the value communication practitioners provide for artists and what communicative value independent artists provide for themselves. READ MORE

6. 25. Cause-brand alliances in the fashion industry : The challenging road after the alliance is over. A case study on Gina Tricot’s CBA with UNICEF

   University essay from Uppsala universitet/Företagsekonomiska institutionen

   Author : Dora Filipovic; [2020]
   Keywords : Brand equity; Cause-brand Alliance; CBA; sustaining brand equity; Brand alliance;

   Abstract : Purpose:                       The purpose of this study is to identify, define and describe the challenges of sustaining positive brand equity gained as an outcome of Cause-brand alliances. Therefore, this study is conducted from the perspective of companies engaging in Cause-brand alliances, with the aim to provide academic and managerial implications of managing brand equity over time following a Cause-brand alliance. READ MORE