Essays about: "MANAGING MEDIA"

Showing result 11 - 15 of 90 essays containing the words MANAGING MEDIA.

  1. 11. Closer Connection for Perfection

    University essay from Handelshögskolan i Stockholm/Institutionen för företagande och ledning

    Author : Robin Naderi; Nicholas Sjögren; [2022]
    Keywords : Influencer Marketing; Management of Influencer Marketing; Micro-Influencer; Nano-influencer; Value Creation;

    Abstract : As influencer marketing has become a widely used marketing strategy for companies to reach new and existing audiences, marketing professionals need to better understand how to manage influencer marketing based on strategic factors to create value. One strategic factor and potential source of value is the relationship between influencers and their audiences. READ MORE

  3. 12. Community interactions : how visitors co-create Greenpeace’s online presence

    University essay from SLU/Dept. of Urban and Rural Development

    Author : Aristeidis Andreas Progoulakis Kastillo; [2022]
    Keywords : community; Greenpeace; Facebook; page; social media; co-creation; online community; interaction; comments; environmental communication; marketing; NGO;

    Abstract : The online presence of environmental NGOs (ENGOs) has opened the opportunity to gain independence from the limitation of the news media coverage they can get. However, multiple challenges, including dealing with interactions on social media, are among the complexities of using those channels. READ MORE

  4. 13. Using Artificial Intelligence in Everyday Management of Diabetes Type 1 : A Cross Sectional Study of the Role of AI for Individual Patients

    University essay from Uppsala universitet/Institutionen för informatik och media

    Author : Sofia Livman; Benjamin Josefsson; [2022]
    Keywords : Diabetes type 1; diabetes management; AI; Artificial Intelligence; glucose monitoring; healthcare technology; AI in healthcare; triangle of diabetes management; technology acceptance model; TAM2;

    Abstract : Diabetes type 1 is an autoimmune, incurable disease which requires careful monitoring and treatment to not result in life threatening complications. Managing the disease is to a great extent made by the patients themselves, implying the disease needs to be constantly taken into consideration when doing even the most simple and regular everyday tasks and activities. READ MORE

  5. 14. Hyggesfritt skogsbruk : ekonomisk inverkan på skogsbruket

    University essay from SLU/Dept. of Forest Economics

    Author : Jakob Granath; Mattis Söderström; [2022]
    Keywords : blädning; skärmställning; trakthyggesbruk;

    Abstract : Sveriges skogsbrukshistoria präglas av innovation och förändringar på stor skala. 1800 talets dimensionsavverkningar övergick till 1900 talets industrialiserade skogsbruk. Möjligtvis är det 2000 talet som kommer präglas av det hyggesfria skogsbruket. READ MORE

  6. 15. CSR communication within controversial businesses - a closer look at the fast fashion industry

    University essay from Lunds universitet/Institutionen för strategisk kommunikation

    Author : Isac Almqvist; Lucas Holmqvist Adolfsson; [2022]
    Keywords : CSR; CSR communication; Minimise harm and Maximise good; brand identity; brand communication; fast fashion; strategic communication. CSR; CSR-kommunikation; varumärkesidentitet; varumärkeskommunikation; strategisk kommunikation.; Social Sciences;

    Abstract : Our planet is facing severe climate crises and the global companies are those who have the opportunity to make the biggest impact on how this will unfold in the future. The aim of this thesis is to gain a deeper understanding of how companies within questioned businesses are managing their CSR-communication and communicating their responsible initiatives and engagements on social media. READ MORE