Advanced search

Found 4 essays matching the above criteria.

  1. 1. Finding and Defining the Chief Marketing Officer in the Organization

    University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Author : Jacob Tegnér; Madeleine Magnusson; [2013]
    Keywords : Chief Marketing Officer; CMO; Marketing Organization; Market Orientation;

    Abstract : The environment today is characterized by accelerating change in the marketplace and customers are becoming more and more empowered and demanding. To meet these needs organizations have to become more market oriented and work with the customer to create value. READ MORE

  3. 2. “We’re not living in America, but we’re not sorry!” : A study of television consumption and relative deprivation among Kenyan students in an urban and a rural area

    University essay from Fakulteten för ekonomi, kommunikation och IT

    Author : Lisa Skogström; Madeleine Magnusson; [2010]
    Keywords : Cultivation theory; cultural imperialism; relative deprivation; Kenya; television consumption; heavy viewers; light viewers; MFS;

    Abstract : The United States of America is one of the most powerful countries in the world and their broadcasting system has become a role model to the rest of the world. Since the US charge less for their media products in third world countries, it is cheaper even for poor countries to import American content than to purchase local products. READ MORE

  4. 3. Population and management models for the Swedish wild boar (Sus scrofa)

    University essay from SLU/Dept. of Ecology

    Author : Madeleine Magnusson; [2010]
    Keywords : wild boar; Sus scrofa; population models; growth rate; harvest strategies; management;

    Abstract : The wild boar Sus scrofa population in Sweden has increased rapidly in the last decades which has led to conflicts among stakeholders, for example due to crop damages in agriculture. Thus, there is an urgent need of quantified goals and effective strategies for wild boar management. READ MORE

  5. 4. "Not Perfect Grammar, Always Perfect Timing" : African American Vernacular English in Black and White Rap Lyrics

    University essay from Estetisk-filosofiska fakulteten

    Author : Madeleine Magnusson; [2008]
    Keywords : AAVE; rap music; rap lyrics; hip hop music; Ebonics;

    Abstract : African American Vernacular English, AAVE, is a variant of English spoken mostly by lower-class black citizens in the US. Since the most popular music genre among African Americans today is rap, this paper will describe what characterizes AAVE and rap music, and explore the use of AAVE in rap lyrics of both black and white rappers. READ MORE