Essays about: "Dennis Larsson Taengh"

Found 1 essay containing the words Dennis Larsson Taengh.

  1. 1. Speak up or stay quiet

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Karel Jorg William Burggraaf; Dennis Larsson Taengh; [2019]
    Keywords : CSR; CSM; CEO activism; brand activism; comparative CSR; social activism; political activism; brand equity; brand awareness; brand image; brand credibility; brand feelings; brand engagement; brand community; purchase intent.; Business and Economics;

    Abstract : Purpose and aim – The increased polarization in society results in the fact that companies are increasingly being called upon by consumers to take a stance on controversial socio-political issues. This contemporary phenomenon is defined as CEO/brand activism, and it is particularly prevalent in the United States. READ MORE