Essays about: "Make or Buy Choice"

Showing result 16 - 20 of 22 essays containing the words Make or Buy Choice.

  1. 16. Factors Influencing Customer Loyalty and Choise of Retailers while buying Fast Moving Consumer Goods

    University essay from Blekinge Tekniska Högskola/Sektionen för management

    Author : Poornima Pugazhenthi; [2011]
    Keywords : Customer Loyalty; FMCG;

    Abstract : Before several decades a retail store was only a small shop in the locality from where the consumers living nearby would buy groceries and other products that they use on a daily basis and was happy and content with it. This is not the case anymore. READ MORE

  3. 17. A CASE STUDY FOR LORAMAX ON SUPPLY CHAIN STRATEGY & PRODUCTION EFFICIENCY

    University essay from Ekonomihögskolan, ELNU

    Author : Van Long Ho; Ebuh Randy Ewane; Maxime Héaumé; [2011]
    Keywords : Supply Chain Management; Lean Management; Value Stream Mapping; Total Cost of Ownership; Kraljic Matrix;

    Abstract : Title: A case study for LORAMAX on supply chain strategy & production efficiency.  Limitations: Due to the sensitive nature of the information in this thesis, a non-disclosure agreement was signed, and some data cannot be disclosed. READ MORE

  4. 18. Conversion Rate Problem of SMEs in Internet Marketing : a Developing Country Perspective

    University essay from Blekinge Tekniska Högskola/Sektionen för management

    Author : Mohammad Arshad Sheikh; [2009]
    Keywords : marketing; e-commerce; b2c; business to consumer; conversion; conversion rate; consumer; Pakistan; Pakistani consumer;

    Abstract : In the recent years, electronic commerce has become an important alternative or additional sales and marketing channel. Many companies are only selling through this channel while many others are using it as an additional channel for boosting their sales. READ MORE

  5. 19. Decision Making under Uncertainty and Complexity : A study of young investors’ decision to buy warrants

    University essay from Institutionen för ekonomisk och industriell utveckling

    Author : Marie Karlsson; Linda Kraufvelin; [2009]
    Keywords : Decision making; consumer decision process; uncertainty and complexity of financial services; rationality; behavioral economics;

    Abstract : Background: A warrant is a derivative that is normally issued over stocks. During the last financial crisis, the trading of warrants reached new records. The high leverage and the complexity of the product make the warrant a risky investment. READ MORE

  6. 20. To what extent the brand equity of high-involvement products influence the consumers’ purchase decision: An empirical study in Umeå, Sweden

    University essay from Handelshögskolan vid Umeå universitet

    Author : Mahabubur Rahman; Mohammed Anisur Rahaman; [2008]
    Keywords : brand equity; high-involvement products; consumers’ purchase decision;

    Abstract : In today’s world, consumerism is dominating all the aspects of our life. In society, life follows the pattern of the capitalist culture where the human values have a different measure. We do live in a branded world. There is no doubt about it. READ MORE