Essays about: "Male Fashion"

Showing result 11 - 15 of 29 essays containing the words Male Fashion.

  1. 11. Do you even fashion, bro? : A descriptive study on millennial men and their relationship to fashion and the online environment

    University essay from Högskolan i Borås/Akademin för textil, teknik och ekonomi

    Author : Sonja Holopainen; Anna Veabråten Hedén; Andreas Kraft; [2019]
    Keywords : Male Fashion; Fashion Online; Masculinity; Millennials;

    Abstract : Background: Historically, fashion was not always gendered. After the Great Masculine Renunciation however, men relinquished their rights to excess of physical aesthetics and being ‘beautiful’. Cultural masculinity and gendered norms have since impacted male fashion and constrained the western male look to being understated and practical. READ MORE

  3. 12. User Preferences of Application Attributes During Product Browsing : An Investigation of Customer Experience in Fashion E-Commerce

    University essay from Linköpings universitet/Logistik- och kvalitetsutveckling

    Author : Anton Johansson; Christoffer Sjöholm; [2019]
    Keywords : Quality; Customer Experience; User Experience; Customer Satisfaction; Theory of Attractive Quality; Kano Model; Mobile Application; Fashion Industry.;

    Abstract : In a fast-changing retail environment, including hard competition and demanding consumers, the customer experience of the purchasing service is crucial to gain a competitive advantage. Since consumers are to some extent moving from offline to online, and from desktop shopping to purchasing clothing in a mobile application, there is a need for investigating consumers expectations of their experience of a mobile application. READ MORE

  4. 13. Sexually Objectified Male Portrayals in Fashion Advertisements : Swedish Male Adults Perspectives and Attitudes towards the male portrayals and its Effects on Brand Image

    University essay from Högskolan i Borås/Akademin för textil, teknik och ekonomi

    Author : Kyoko Yamashita; Emma Stenson; [2019]
    Keywords : Gender Stereotype; Sexual objectification; Advertising; Consumer attitudes; Male portrayals; Brand image; Attitude-towards-the-Ad model;

    Abstract : Background: For decades, gender representation in advertising has occupied the attention of researchers, where especially advertising that depicts women sexually has been well examined. However, relatively few research works have investigated the sexualization and objectification of men in advertising, although it is starting to change. READ MORE

  5. 14. Efficient social media marketing for sustainable fashion companies : Increasing interest and engagement on Instagram among millennial males by appealing to their values.

    University essay from Högskolan i Borås/Akademin för textil, teknik och ekonomi

    Author : Natalia Lilja; [2019]
    Keywords : Sustainable fashion; Social media marketing; millennial male; marketing; Instagram content for marketing; Hållbart mode; Sociala media marknadsföring; Millenium mannen; Marknadsföring; Instagram innehåll för marknadsföringssyfte;

    Abstract : Purpose: The purpose of this paper is to identify how social media, specifically Instagram can be used to encourage interest among the millennial male for sustainable fashion products. The study contributes to give marketing insights and a broader understanding of the millennial male’s online behaviour, so that fashion companies within the sustainable sector of the industry can benefit from these when broadening their target market. READ MORE

  6. 15. The social game of cohesion and differentiation in sustainable fashion consumption

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Reka Ines Tolg; Sally Lundqvist; [2019]
    Keywords : sustainable fashion consumption; certification labels; identity creation; identity expression; cohesion and differentiation; Business and Economics;

    Abstract : The present study is grounded upon the traditional concepts of cohesion and differentiation in fashion by Simmel (1904) and Bourdieu (1984). The study reviewed these concepts in the social context of sustainable fashion consumption, with consideration of identity construction and expression. READ MORE