Essays about: "Male Fashion"

Showing result 21 - 25 of 29 essays containing the words Male Fashion.

  1. 21. Examining the Applicability of the Consumer Style Inventory in a Swedish Context : A Qualitative Exploration of Male Generation Y Students on Fashion Wear

    University essay from Högskolan i Jönköping/Internationella Handelshögskolan

    Author : Agnes Andersson; Caroline Ingfors; Erica Hallberg; [2016]
    Keywords : Consumer Decision-Making Styles; CDMS; Consumer Behavior; Decision-Making Styles; Consumer Style Inventory; CSI; Eight Factor Model; Fashion Wear; Generation Y; Students; Swedish Men;

    Abstract : Introduction: Several frameworks have been developed in order to understand cross-cultural consumer behavior and consumer decision-making processes. The most prominent and widely used framework within the field was developed by Sproles and Kendall in 1986. READ MORE

  3. 22. Gender (In)Congruent Ambient Scent : -The Effect on Consumer Purchasing Behavior and Perceived Quality

    University essay from Karlstads universitet/Handelshögskolan

    Author : Lina Thuvander; Andréas Fredriksson; [2015]
    Keywords : Gender; Congruent; Incongruent; Ambient scent; Atmospherics; Consumer behavior; Quality perception; Store environment;

    Abstract : The whole of emotional and behavioral responses of customers does not only rely on the tangible product/service. It is found in past research that odors have the ability to evoke memories, events and emotions among customers. READ MORE

  4. 23. Next Generation of Active Underwear : Implementing Smart Textiles and Technologies

    University essay from KTH/Maskinkonstruktion (Inst.)

    Author : Elin Cadenius; Kim Gartvall; [2015]
    Keywords : ;

    Abstract : This report is a product from a master thesis project conducted at the Royal Institute of Technology during the spring of 2015. The project was performed at Innventia AB as a part of Exjobbsskolan which purpose is to create synergy between several master thesis projects. READ MORE

  5. 24. Jeans for all : The change of portrayal of female and male models in the advertisements by Levi’s Jeans from 1960s until 2000s

    University essay from Högskolan för lärande och kommunikation

    Author : Marta Sieczko; Amanda Miklin; [2014]
    Keywords : ;

    Abstract : Reading through fashion magazines we are greeted by advertisements from various fashion brands advertis- ing for both genders. The reader is, however, not always aware of all the messages being communicated through various signs in advertisement pictures. READ MORE

  6. 25. Celebrity Endorsement : A gender perspective of consumer behavior in the fashion industry

    University essay from IHH, Företagsekonomi

    Author : Isabell Hansen; Renée Erlandsson; Henrik Mokhtari; [2013]
    Keywords : Endorser; Celebrity Endorser; Celebrity Endorsement; Brand Image; Consumer Behavior; Fashion Industry;

    Abstract : Background – Celebrity endorsement has been researched to a great extent, however the main focus of the previous research has been about the effectiveness and the neg-ative/positive information about the celebrity and the brand. Additionally, previous studies on gender differences have been conducted; however it has not been done in consideration with celebrity endorsement in the fashion industry. READ MORE