Essays about: "Market Entry Brazil"

Showing result 1 - 5 of 7 essays containing the words Market Entry Brazil.

  1. 1. “As the twig is bent, so grows the tree” : A study of the influence of Swedish corporate culture in managing ethical dilemmas in Brazil

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Linnéa Roman; Lovisa Tjäder; Marina Todorovska; [2018]
    Keywords : Internationalization; Brazil; Sweden; Culture; Corporate culture; Business ethics; Corporate Social Responsibility CSR ;

    Abstract : Throughout history, the Latin American region has faced inequalities in the form of ethical issues that derive from institutional corruption, bribery and negligence. Today, the region is facing an ongoing shift in terms of emerging market potential, whilst influences from global trends are establishing roots. READ MORE

  3. 2. Who wants to be a Brazilionaire? : Deciphering the mystery of jeitinho and how it may influence Swedish companies doing business in Brazil. 

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Viktor Ashton; Robert Löf; [2015]
    Keywords : Jeitinho; international business; Brazil; culture; entry strategies; relationships; social networks; bureaucracy; problem-solving; personalism; social capital;

    Abstract : The purpose of this thesis is to provide a deeper understanding of how the Brazilian cultural phenomenon of jeitinho affects Swedish companies that are doing business in the Brazilian market. In order to conduct this research, relevant aspects of the phenomenon has been identified and consequently analyzed in relation to entry strategies and intercultural relationships. READ MORE

  4. 3. A Case Study of Barriers to Entry that Swedish companies face in the Brazilian market

    University essay from Institutionen för ekonomi och it

    Author : Mattias Davidsson; Jakob Tilhon; [2011]
    Keywords : Brazilian market; Swedish companies; barriers to entry; cultural differences;

    Abstract : Background Through globalization, the world has changed a lot the latest decades and given people more freedom. Free trade is part of globalization and spreads prosperity and wealth. Sweden is a small and international economy and Brazil is a large and growing economy. READ MORE

  5. 4. Gerdau's Case Study: Investigation of a Brazilian Steel Maker reasons to acquire production in North America

    University essay from Företagsekonomiska institutionen

    Author : Ana Franco; [2011]
    Keywords : Emerging Markets; Internationalization; Entry-mode; Acquisitions; Brazil; Gerdau.;

    Abstract : The internationalization process of emerging market multinationals (EMNCs) has been the focus of study of several studies on the recent decades. Importance was given as well to differentiate the patters of those from the multinationals coming from developed countries (MNCs). READ MORE

  6. 5. Forming a base for a market entry decision into an emerging country market : A case study of a Swedish SME

    University essay from Handelshögskolan BBS

    Author : Thomas Steinschaden; Frank Pellhammmer; [2009]
    Keywords : Metalcolour Sverige AB; Brazil; Emerging market; Market entry; External business environment; Industry attractiveness; Customer needs; Organizational capabilities;

    Abstract : Gradually, Swedish SMEs are expanding into emerging markets in order to seize superior opportunities of growth. Within these internationalization efforts, identifying and selecting the most promising foreign target markets is regarded to be a critical success factor. READ MORE