Essays about: "Market Entry emerging markets"

Showing result 11 - 15 of 39 essays containing the words Market Entry emerging markets.

  1. 11. Entry Mode Strategies of Advanced Market Economies into Emerging Markets of Sub-Saharan Africa: The example of a power generation MNE

    University essay from Göteborgs universitet/Graduate School

    Author : Jude Nkeme Ngambong; [2017-09-05]
    Keywords : Internationalization; advanced economies; entry modes; entry barriers; foreign direct investment; Sub-Saharan Africa;

    Abstract : Since the last decades researchers in the internationalization of firms have mainly focused on internationalization in developed markets and Asian emerging markets. Until recently, less attention has been devoted towards understanding how firms from advanced economies establish themselves in underdeveloped countries. READ MORE

  3. 12. Foreign Market Entry Srategies. : A Case study of IKEA entering Indian Market.

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Ehsan Ehsan Ullah; Bukola Karlsson; Dada Dada Olanrewaju; [2016]
    Keywords : Globalization; Emerging Markets; Foreign Market Entry Strategies; Market Entry Modes; Franchising.;

    Abstract : Title: Foreign Market Entry Strategies A case study of IKEA entering Indian market Purpose: The purpose of this study is to describe factors that need to be considered when entering Indian market. Research Questions: (1) How does IKEA handles its market entry strategy in India? (2) What are the barriers for IKEA in Indian market? (3) Why is IKEA interested in Indian market? Methodology: This thesis has a deductive approach and a qualitative research method. READ MORE

  4. 13. The influence on ethical behaviour of established foreign companies when entering emerging markets - A case study of two Swedish companies in Kazakhstan.

    University essay from Linnéuniversitetet/Institutionen för ekonomistyrning och logistik (ELO)

    Author : Tamila Medetbekova; [2016]
    Keywords : Foreign direct investment; emerging markets; Kazakhstan telecom market; market entry strategy; corporate governance; corporate social responsibility; business ethics; ethical behaviour; ethical dilemma; internal confrontation; corruption;

    Abstract : Background: Companies always look for opportunities to expand their businesses internationally as it is the way for them to grow beyond its current status. Nowadays, emerging markets seem to be very attractive in terms of economic growth. Thus, there is a tendency towards foreign direct investment inflows to emerging market economies. READ MORE

  5. 14. Emerging Market Selection for Offshore Production : A case study on the international market selection into an emerging market

    University essay from Linnéuniversitetet/Institutionen för organisation och entreprenörskap (OE)

    Author : Sebastian Magnusson; Jimmy Källgren; Tom Viberg; [2015]
    Keywords : International Market Selection; SME; Risk Management; Entry Modes; Offshore Production.;

    Abstract : The purpose of this thesis is to conduct an international market selection which will result in a suitable choice of market for an SME that is about to place offshore production in an emerging market. A focus during the thesis is directed towards potential risks that may occur and how SMEs can manage these. READ MORE

  6. 15. The effects of the institutional context on a foreign company´s entry strategy when entering an emerging market : A case study: Väderstad-Verken AB

    University essay from Linköpings universitet/Företagsekonomi; Linköpings universitet/Filosofiska fakulteten

    Author : Yevgeniya Ushakova; [2015]
    Keywords : Emerging markets; formal institutions; informal institutions; institutional voids; entry mode.; tillväxtmarknader; formella institutioner; informella institutioner; institutionella tomrum; etableringsform;

    Abstract : Background: More foreign companies expand into emerging markets and such markets differ from developed ones. Emerging markets present opportunities and challenges for foreign companies. Challenges include many environmental factors, cultural differences, economic uncertainties and weak institutions. READ MORE