Essays about: "Market Entry emerging markets"

Showing result 6 - 10 of 39 essays containing the words Market Entry emerging markets.

  1. 6. "The Jungle Telegraph" : A qualitative case study about the challenges for Swedish B2B Small and Medium-size Enterprises when entering the Sub-Saharan market

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Levent Bekir; Nicolas Numhauser; Rawa Abbas; [2021]
    Keywords : Sub-Saharan Africa; SME; institutional framework; entry mode; internationalization strategy; network;

    Abstract : As developed markets have become saturated to a greater extent, companies have instead targeted emerging economies. In recent years, a substantial number of companies have recognized the opportunities in the Sub-Saharan market, which has led to an increasing number of foreign firms entering this market. READ MORE

  3. 7. The Impact of Digitalization on Internationalization of High-Tech Firms : A Case Study of Space Company

    University essay from Luleå tekniska universitet/Institutionen för ekonomi, teknik och samhälle

    Author : Elizabeth Wangeci Muriu; [2021]
    Keywords : Digitalization; Internationalization; Born Global Firms; Emerging Markets; Foreign market entry strategies;

    Abstract : ABSTRACT This master thesis examined the impact of digitalization on the speed of internationalization and explores the various foreign market entry options for a company that would like to expand from a developed market to an emerging market as part of its internationalization.  The case study analyzed in this paper is Arctic Space Technologies, a unique satellite operator company offering an all-in-one solution for sustainable satellite data handling and processing. READ MORE

  4. 8. The Challenges of a Swedish SME in Entering the Chinese market - A case study on the market entry process of Cibes Lift Group AB to the Chinese market

    University essay from Göteborgs universitet/Graduate School

    Author : Malthe Vesström; Syed Nabil Raiyan; [2019-03-19]
    Keywords : SME; internationalization; emerging market; China; barriers; internal; external; challenges;

    Abstract : As the world has become more integrated with governments lowering trade barriers, regulations and with advancement in technologies, the internationalization of SMEs have been seen to rise. Through internationalization, SMEs are able enhance their capabilities, competencies, expand their customer base, increase their production capacity, profit and growth. READ MORE

  5. 9. Local networks’ facilitation of small wineries’ foreign market entry: A case study of a South African wine cluster

    University essay from Göteborgs universitet/Graduate School

    Author : Elin Ingves; Frida Hedenskog; [2018-07-03]
    Keywords : Local networks; Cluster; SME internationalization; Foreign market entry; Wineries; Stellenbosch;

    Abstract : Prior research has emphasized the role of networks for SMEs’ internationalization in order to successfully expand into foreign markets. Attention has mainly been directed on the importance of establishing contacts in foreign networks, where both business and social relationships have been seen to foster SMEs’ international expansion. READ MORE

  6. 10. Identifying Factors Behind Successful Market Establishment of ICT-based Medical Self-Care Solutions

    University essay from Lunds universitet/Produktionsekonomi

    Author : Marcus Carlsson; Josefin Nyberg; [2018]
    Keywords : Healthcare; ICT; Market establishment; Market penetration; Medical Self-care; MedTech; Monitoring care; Preventive care.; Technology and Engineering;

    Abstract : Background Today’s healthcare faces a transformation, driven by an ageing population and an over encumbered care and welfare sector. Self-care solutions based on emerging information and communication technologies make it possible for patients to monitor their medical conditions from home, without the direct assistance of healthcare professionals. READ MORE