Essays about: "Marketing Communication ....."
Showing result 11 - 15 of 895 essays containing the words Marketing Communication ......
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11. Seeking License to Operate in Times of Uncertainty: A discourse analysis of how a GRO communicates to obtain loyalty during a prevailing inflation
University essay from Lunds universitet/Institutionen för strategisk kommunikationAbstract : During recent years, Swedish society has been affected by circumstances causing conditions for uncertainty. Since the beginning of 2022 the prevailing inflation has caused further implications on societal, organizational and individual levels. Due to the economic difficulties, grocery prices have increased significantly. READ MORE
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12. "Nobody survives alone here": Unravelling the role of a tourism network in sustainable destination development : A case study of Muonio, Finland
University essay from Uppsala universitet/Institutionen för samhällsbyggnad och industriell teknikAbstract : As tourism continues to grow, the need for sustainable management and governance of tourism destinations becomes increasingly urgent. This arguably requires the participation, cooperation, and collaboration of a variety of destination stakeholders. READ MORE
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13. City branding used as an instrument for justifying the initiations of megaprojects : A master thesis of the topic city branding towards the megaprojects of Öresundsmetro and HH-tunnel
University essay from Malmö universitet/Institutionen för Urbana Studier (US)Abstract : The purpose of this thesis is to investigate and understand how cities are using brandingefforts and strategies to further initiate projects of large scale. The study takes placewithin the cities of Malmö and Helsingborg that are both competing for gaining nationalsupport towards the initiation of megaprojects. READ MORE
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14. Sustainability and branding: : Sustainability and branding: An analysis of Nike and H&M`s CSRcommunication strategies”
University essay from Mittuniversitetet/Institutionen för kommunikation, kvalitetsteknik och informationssystem (2023-)Abstract : Some of the most common threats in society today are climate change, struggling world economies and starving people. Today most consumers seek out sustainable products that are produced under fair conditions. READ MORE
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15. Navigating the Evolving World of Fashion In-Game Advertising
University essay from Uppsala universitet/Medier och kommunikationAbstract : Abstract This study addresses gaming as an interactive digital advertising tool, aiming to explore its effectiveness in digital marketing overall and to examine its impact on digital marketing for the fashion industry in particular. Purpose The purpose of this paper is to present an analytical framework for explaining the appeal of games for fashion brand advertising. READ MORE