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Showing result 6 - 10 of 101 essays matching the above criteria.
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6. The Creator Effect: A quantitative study of the impact on consumer perceptions and judgements when exposed to an AI-created advertisement
University essay from Handelshögskolan i Stockholm/Institutionen för företagande och ledningAbstract : Artificial intelligence is expected to disruptively change the future of marketing, and the benefits of the technology are widely known. However, despite a general skepticism around AI, there is still a lack of research investigating consumer perceptions in the field. READ MORE
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7. To what extent does ethnic marketing theories apply to multi-ethnic consumers? : A qualitative study examining the impact of the consumer acculturation process on ethnic marketing within a multi-ethnic country (Sweden)
University essay from Linnéuniversitetet/Institutionen för ekonomistyrning och logistik (ELO); Linnéuniversitetet/Institutionen för organisation och entreprenörskap (OE); Linnéuniversitetet/Institutionen för marknadsföring (MF); Linnéuniversitetet/Institutionen för nationalekonomi och statistik (NS)Abstract : Ethnic marketing highlights the significance of ethnic and cultural influence on the perception of the advertisement by the end customer. Ethnic marketing has existed for a long time, companies worldwide have been trying to excel at implementing ethnic marketing in an effort to target ethnic minorities. READ MORE
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8. Co-branded partnerships with human brands. : A qualitative study to understand managerial efforts of said phenomenon.
University essay from Jönköping University/IHH, FöretagsekonomiAbstract : Background: Partnerships between brands and social media influencers are becoming more and more common. This co-branding effort presents many benefits for both parties, thus making it a win-win situation. READ MORE
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9. Consumer's Ethical Perception on Greenwashing
University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)Abstract : Background A new way to promote environmentally friendly goods has arisen as the market has evolved. Greenwashing arose from societal pressures and a strong desire for green customers. READ MORE
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10. The impacts of agricultural cooperatives in Tanzanian farmers` livelihoods : The Case of Tobacco Agricultural Cooperative in the Tabora Region
University essay from SLU/Dept. of EconomicsAbstract : Agricultural cooperatives aim to have controlled effort for agricultural products and find market to sell those products at a reasonable price. Farmers’ products are sold at a better price leading to a higher income which improve farmers’ livelihood. READ MORE